compuBase Consulting: create, manage & optimize ICT channel sales

Channel Consulting

MSSP - Managed Security Service Providers

MSSPs are key partners in the Security Partners worlds, let's have a look on them...

MSP - Managed Service Provider ... the most debated IT acronym?

We were recently asked by one of our clients, a top gun from the service business, to carry out a survey to help find addressable markets for their Cloud Solutions. We all understand that our industry has a fondness for acronyms. Acronyms serve as a...

Database of ISVs - Independent Software Vendors - Statistics by activity of the ISVs

Software vendors have become one of the main target groups for the IT & Telecom industries. compuBase has the largest structured database of IT, Telecom & digital market players. Our database contains

ICT channel and ICT partners in Africa - Welcome page

You would have to be blind, or have a very short-term view, to not take a close interest in Africa. Although Africa is home to one-sixth of the world's population and a large proportion of its youth, this is not enough to attract the interest of...

IT Partners active in Security - Welcome Page

The compuBase database contains information on over 175 000 IT companies, of which have an activity related to IT security. According fortune Business Insight In 2022, the worldwide Cyber Security Market held a value of $173.5 billion. It's...

Creating a distribution channel

Optimizing a distribution channel

Analyzing your distribution Channel

Channel Analysis of major IT Brands

Bit Defender Partner Channel - a Dynamic Analysis by compuBase

BitDefender is a global cybersecurity leader providing advanced protection solutions to both individual users and businesses. Established in Romania, it has gained a worldwide reputation for its innovative technologies against cyber threats....

ASUS Partner Channel - a Dynamic Analysis by compuBase

ASUS is a multinational company known for its computer hardware and electronics. Originating in Taiwan, it's a leading manufacturer of motherboards, graphics cards, and laptops, including the popular ROG (Republic of Gamers) series catering to...

Number of partners listed in the database by brand

When a company registers in the compuBase database, it declares the brands it collaborates with, whether through partnerships, resale, support, or certification. This data enables us to generate statistics about the number of companies engaged with...

Juniper Partner Channel - a Dynamic Analysis by compuBase

Juniper Networks, an American multinational corporation, specializes in networking products. Renowned for their routers, switches, and network security products, they cater to an international clientele including corporations, service providers, and...

Panasonic Partner Channel - a Dynamic Analysis by compuBase

Panasonic, founded in 1918 by Kōnosuke Matsushita, initially focused on lightbulb sockets. As it expanded into the IT industry, Panasonic embraced a wide array of electronics, including radios, TVs, and personal computers. Key to its growth was its...

Lexmark Partner Channel - a Dynamic Analysis by compuBase

Lexmark, founded in 1991, emerged as a spin-off from IBM's printer, typewriter, and keyboard manufacturing division. Initially, Lexmark focused on producing inkjet and laser printers for IBM before expanding into the global market under its brand....

Google Partner Channel - a Dynamic Analysis by compuBase

Google is renowned for its diverse endeavors in the realms of the internet, telecommunications, and space. The company plays a prominent role in IT development, notably with Android, its office suite, and applications associated with its search...

Sony Partner Channel - a Dynamic Analysis by compuBase

Sony Corporation is a Japanese multinational conglomerate corporation based in Tokyo, Japan. Sony is known for its diverse range of products and services, including consumer electronics, gaming, entertainment, and financial services. The company has...

McAfee Partner Channel - a Dynamic Analysis by compuBase

McAfee is a global cybersecurity company founded in 1987 by John McAfee. The company specializes in providing comprehensive security solutions and services to individuals, businesses, and governments worldwide. McAfee offers a wide range of...

Intel Partner Channel - a Dynamic Analysis by compuBase

Intel Corporation, commonly known as Intel, is an American multinational technology company and one of the world's largest semiconductor chip manufacturers. The company has a wide range of products, including microprocessors, chipsets, and other...

Fujitsu Partner Channel - a Dynamic Analysis by compuBase

Founded in 1935, Fujitsu has grown to become one of the largest IT services providers in the world. The company offers a wide range of products and services, including computer hardware, software, and IT consulting. Fujitsu is known for its...

IBM Partner Channel - a Dynamic Analysis by compuBase

IBM's distribution network has evolved significantly to accommodate IBM's strategic directions. This evolution mainly concerned the product offering that have shifted from hardware to software and services, nevertheless if yo look at the IBM...

LG Partner Channel - a Dynamic Analysis by compuBase

LG is a South Korean multinational conglomerate founded in 1947. It operates in electronics, chemicals, telecommunications, and home appliances. LG is renowned for its consumer electronics like TVs, smartphones, and audio devices. They also produce...

Citrix Partner Channel - a Dynamic Analysis by compuBase

Citrix, a technology company that provides virtualization, networking, and cloud computing solutions, often works with indirect channels to reach its customers. Indirect channels, also known as channels of distribution, refer to the various...

VMware Partner Channel - a Dynamic Analysis by compuBase

VMware works with an indirect channel, commonly referred to as the VMware Partner Network, to sell and distribute its software products and solutions. The VMware Partner Network is a global ecosystem of partners that includes resellers,...

Acer Partner Channel - a Dynamic Analysis by compuBase

Acer is a multinational technology company that designs and sells a variety of computer hardware and electronics. Like many companies in the tech industry, Acer likely uses a multi-channel distribution strategy to reach its customers. This could...

SAP Partner Channel - a Dynamic Analysis by compuBase

SAP is a multinational software company headquartered in Walldorf, Germany. It was founded in 1972 and has since grown to become one of the world's largest enterprise software providers. SAP offers a wide range of software products and services to...

Oracle Partner Channel - a Dynamic Analysis by compuBase

Oracle is a global technology company specializing in developing and providing enterprise software solutions to businesses of all sizes. The company was founded in 1977 and is headquartered in Redwood City, California, USA. Oracle's products and...

Samsung Partner Channel - a Dynamic Analysis by compuBase

Samsung has a presence in many countries worldwide, and its ICT products and services are sold through a vast network of distributors, resellers, and service providers. Samsung has invested heavily in its own sales and distribution channels,...

Apple Partner Channel - a Dynamic Analysis by compuBase

No need to present Apple anymore, Apple is extending its coverage of the ICT industry from smartphones to workstations year after year. With a very solid brand, Apple has been able to build a very selective indirect channel. Let's have a look at it....

AWS Partner Channel - a Dynamic Analysis by compuBase

AWS is a key player in cloud services. This activity started in 2006 belongs to Amazon and represents more than 12% of the company's turnover. AWS competes directly with Azure, Microsoft Cloud Services, and other cloud service providers. AWS sells...

Dell Partner Channel - a Dynamic Analysis by compuBase

Dell is a key player in IT infrastructure. Based in the United States, initially with an exclusively direct sales model, Dell now relies on numerous IT partners to extend its coverage in different areas: systems, storage, networks and Cloud with its...

OVH Partner Channel - a Dynamic Analysis by compuBase

OVH is one of the main players in the cloud, based in France, today it challenges the major cloud players in the EMEA zone and North America. Thanks to compuBase data we can see an overview of OVH current channel. Although the compuBase database is...

Kaspersky Partner Channel - a Dynamic Analysis by compuBase

In the context of current geopolitical events Kaspersky, a security software publisher, is at the center of the attention of many IT players. Among them are the resellers of anti-virus solutions who ask themselves a lot of questions. Thanks to...

Symantec Partner Channel - a Dynamic Analysis by compuBase

Symantec has been divided in two branch, one bought by Gen Digital (Norton product Family targeting consumer) and Broadcom (Symantec enterprise security) The compuBase database is not exhaustive on the Symantec partners, nevertheless we estimate...

Canon Partner Channel - a Dynamic Analysis by compuBase

Canon has a very large distribution channel, although its photo segment has greatly reduced, its activities in the field of printing and copying remains very active. The compuBase database is not exhaustive on the Canon partners, nevertheless we...

Brother Partner Channel - a Dynamic Analysis by compuBase

Brother has long experience in indirect distribution and is a leading player in the field of printing. Despite a broad range historically, Brother has a stronger position in the segment addressing SMEs. The compuBase database is not exhaustive on...

Sophos Partner Channel - a Dynamic Analysis by compuBase

Here is the study of the Sophos distribution channel. Sophos now belongs to Thoma Bravo, which also owns security players such as Barracuda, Imperva, Veracode and LogRhythm. The compuBase database is not exhaustive on the Sophos partners,...

Epson Partner Channel - a Dynamic Analysis by compuBase

Epson is in the top 3 of the leading printing brand in terms of number of IT partners reselling their solutions. You will below an analysis of the Epson channel realized thanks the compuBase database. The compuBase database is not exhaustive on the...

Cisco Partner Channel - a Dynamic Analysis by compuBase

Cisco has one of the largest BtoB channels is a leader in the field of telecoms. For the development of its business Cisco has always favored the indirect channel. Cisco is now in strong competition with Huawei. The compuBase database is not...

Business Analysis

AI - Artificial Intelligence Welcome Page

The global market for artificial intelligence (AI) is growing rapidly and is expected to reach $60.7 billion by 2025, growing at a compound annual growth rate (CAGR) of approximately 44% from 2020 to 2025. The evolution of AI technology has been...

Lists of ISVs available by region

compuBase supplies qualified lists and databases of ISVs for Europe, the Middle East, Africa, The USA, Canada and Latin America, AU-NZ and Singapore. ISVs (Independent Software Vendors) have become one of the primary target for the IT and Telecom...

ICT Partners - Tech Skills - The 2023 winners

As every year, the thousands of updates of IT company profiles allow us to detect trends in terms of technical skills. Below are the top skills of IT & Telecom companies from different angles (Volume of partners / Growth in volume / Growth in...

Cyber Security Partners by Brands of Security solution providers

You may want to target partners by the brands they are reselling, here is the volume we have. List of Vars and Services companies by Top Security Brands - Click on a cell to see the list of companies

ISVs: The path to a new Eldorado

Behind every company… there is a powerful software publisher …behind every software publisher…a goldmine! The importance of digital transformation is such that the digital interfaces between a company and its clients play a major role in a...

EDM - DSM - EIM - Workflow Partner Ecosystem

EDM is crucial for modern businesses as it enhances efficiency, supports remote work, saves costs, strengthens security and compliance, promotes collaboration, and contributes to environmental sustainability. This page aims to present the partner...

RPA - Robotic Process Automation - Welcome Page

The global robotic process automation market (RPA) size is expected to gain momentum by reaching USD 7.64 billion by 2028 while exhibiting a stellar CAGR of 25.0% between 2021 to 2028. In its report titled “Robotic Process Automation Market Size,...

The Defenses ICT Partner Ecosystem

At a time when all defense budgets are increasing, it is important to understand and know the IT ecosystem that irrigates this now very dynamic sector. For obvious reasons, the military sector is traditionally a bit apart. National preference is de...

How Cloud has changed the ICT Partners?

The business of computing partners, has changed multiple times since the start of digital democratization. These major waves have included: the birth of microcomputing, the evolution from the agent-and-dealer model to the reseller model, then from...

Who are the ICT partners for the Education / Training Market?

Information and communication technologies, by offering new and more effective means of access, communication and knowledge sharing, are playing an increasingly important role in value creation. Currently, 40% of the world's population is under the...

Who are the ICT partners for the Health and Care market?

Information and communication technologies, by providing new and more efficient ways of accessing, communicating, and storing information, play a key role in improving health care for individuals and communities. Health data requires secured Cloud...

What indirect channel for the Digital Signage and display peripherals?

Advances in technology are enabling the digital signage market to renew and grow. In the broadest sense, this market goes from the virtual reality headset to the big screens and the video projectors. This market covers both BtoB players and resale...

Emerging IT markets showing strong growth

Certain emerging markets, notably in the Middle East and Africa, are showing particularly strong growth, especially in Cloud, SaaS and IoT technologies, with estimations that digital transformation in these regions will hit $38bn by 2021.** Now is...

How distributors (in collusion with manufacturers) are digging their own graves - to Amazon's advantage.

There have always been business mergers in this industry. If you take a look at key distributors such as Ingram, Tech Data, Also, (to name but a few), it’s obvious that maintaining a critical mass is an important aspect of their strategy. It...

Developing sales of print products

Print related products are one of the most largely distributed product categories on the IT market. The compuBase database currently contains detailled information on companies working in this market across Europe, the Middle East, Africa, North and...

The print confusion

Following the various consolidations of systems companies, is it now time for a “real” consolidation in the print business? Everyone is wondering about HP’s future in print. Now that the company is separated into two distinct entities, there...

Studies available on download / Published analyses

ICT Landscape in Southern Africa

compuBase consulting publishes a comprehensive study on the IT and telecom landscape in Southern Africa, covering South Africa, Namibia, Zimbabwe, and Botswana. Southern Africa stands at a critical juncture in its journey toward digital...

Top Cloud, Hosting Partners

From June to September 2012 compuBase consulting carried out an operation to identify and qualify the top Cloud/ Hosting partners in Germany, France, the UK, Spain and Italy. This study, which contains the results of the operation, provides...

Top Cloud partners Europe Study

From June to September 2012 compuBase Consulting carried out an exceptional operation to identify and qualify the top 2500 Cloud/Hosting partners in 5 European territories: Germany, UK, France, Spain, Italy The resulting study...

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SMB Market: How can the ICT Channel help you?

The SMB market represents many opportunities for the IT & Telecom hardware manufacturers and software publishers. But addressing this market requires a specific Channel Strategy, different from that used for larger accounts. This compuBase study...

Study on Virtualization Software Resellers in EMEA

The 2008 compuBase study on the virtualization software resellers contains a detailed analysis of this market to help you improve your knowledge of the EMEA channel of virtualization software resellers. With almost 20,000 potential...

The Top 2 500 Cloud partners in Europe

EMEA ICT Distribution Observatory 2010

The ICT Distribution Observatory published by compuBase contains information on ICT market trends, the new distribution models, statistics and analyses of all major aspects of IT and telecom distribution in the EMEA zone. A country by country...

Analysis of ICT distribution in Italy

- 4th IT & Telecom market in Europe (in terms of market value) - 33,000 HQ and around 22,200 resellers (including retail) - Services and reselling represent the most widespread business models - Very granular market still maintaining some...

Study of IT & Telecom Distribution in Germany

- 2nd IT & Telecom market in Europe in terms of market value - More than 45,000 players and mainly SMB-sized - Fewer resellers but more manufacturers, software publishers and services companies than the European average - Accessing the German...

Study of IT & Telecom Distribution in the UK

Analysis of IT & Telecom market and partners in the United-Kingdom. - 2nd IT & Telecom market in Europe - 25,000 HQ and 14,500 resellers - Services represent the most widespread business model - Very competitive and concentrated market -...

A study of IT & Telecom Distribution in North Africa

This study reveals the organization of the ICT market in North Africa and identifies the different partners in Algeria, Morocco and Tunisia. - Estimation of the market: about 7,500 companies - Resellers represent the most widespread business model...

A Study on ASP & SaaS - Europe 2008

- Give a better understanding of this market to any company interested in it - Study the ASP economic environment and identify its challenges - Identify the key players and their position on the market

Current trends of IT & Telecom Distribution in Spain

- Spain is in the 5th position of the European Union, behind Germany, Italy, France and United Kingdom. - 39 % of the vendors widen their offer with services - Development of SaaS (Software as a Service) - Generalized emphasis on mobility -...

The challenges of capitalizing on marketing or why channel marketing is going to get expensive again…

The happy days of cheap marketing would appear to be behind us now. The period from 2000 to 2010 was marked by the incredible surge in the use of the email as a marketing medium which in turn replaced intensive use of the fax between 1990 and 2000....

Studies available on download and published market analyses

For over 30 years compuBase has held the privileged position of ICT market observer, enabling us to analyze market tendancies and the potential for various distribution channels. You can access the results of our market studies and analyses in...

Analysis : The relative importance of SaaS for different categories of software and target markets

Accessing software solutions in SaaS mode is no longer an issue, however the distribution of such solutions varies depending on the category of software. A study of 410 solutions referenced in the compuBase database reveals that not all categories...

Intelligence and Resources for Channel Managers

Evolution of the IT ecosystem between 2019 and 2024

The IT ecosystem is in constant change. Its evolution obviously depends on the development of technologies and their uses, but also on the health of the business economy and the crises (COVID, Ukraine, etc.) it must overcome. Below is an analysis of...