Xerox Partner Channel - a Dynamic Analysis by compuBase

Xerox is a historical player in the computer and printing industry. If the brand has managed to remain independent despite the many waves of consolidation that have punctuated the world of printing, it is partly thanks to its distribution network. This one was both his strength and his weakness. The network consists of dealers but also independent partners. If it made it possible to go through difficulties, the duality of this network also slowed the attempts of enlargement of market.