Citrix Partner Channel - a Dynamic Analysis by compuBase

Citrix offers a range of solutions in the areas of virtualization, networking, and cloud computing such as 

• Citrix Virtual Apps and Desktops: Virtualization technology 
• Citrix Workspace: a unified digital  Workspace platform 
• Citrix ADC (Application Delivery Controller): load balancing, application acceleration, security, and analytics for optimizing the performance and availability of applications in multi-cloud and hybrid environments
• Citrix Endpoint Management: unified endpoint management and security for managing and securing mobile devices, laptops, and other endpoints in an organization
• Citrix Content Collaboration: secure file sharing, synchronization, and collaboration capabilities, allowing teams to securely store, share, and collaborate on files and documents across different devices and platforms
• Citrix Hypervisor:
• create and manage virtual machines (VMs) on servers, enabling consolidation of multiple virtualized workloads on a single physical server.
• Citrix Cloud: a cloud-based management platform that provides centralized management and delivery of Citrix solutions.

Citrix typically uses a multi-tiered indirect channel strategy, which includes distributors, resellers, system integrators, and other partners, to sell its products and solutions.
Here's how Citrix works with indirect channels:

• Distributors: Citrix partners with distributors who act as intermediaries between Citrix and its reseller partners. Distributors purchase Citrix products in bulk and then sell them to resellers at a discounted price. Distributors also provide services such as inventory management, logistics, and technical support to resellers.
• Resellers: Resellers are partners who purchase Citrix products from distributors and sell them to end customers. Resellers may specialize in specific industries or customer segments and often provide value-added services such as consulting, customization, and support to end customers.
• System Integrators: Citrix also works with system integrators, who are partners that specialize in designing, implementing, and managing complex IT solutions for customers. System integrators may include Citrix products as part of their overall solution offerings and provide consulting, integration, and support services to customers.
• Other Partners: Citrix may also collaborate with other types of partners such as technology consultants, managed service providers (MSPs), cloud service providers (CSPs), and value-added resellers (VARs) who offer Citrix products as part of their portfolio and deliver additional services to customers.

Citrix provides training, certification, sales and marketing support, and technical resources to its indirect channel partners to enable them to effectively sell, implement, and support Citrix products and solutions. Citrix also uses partner portals, deal registration programs, and joint marketing initiatives to incentivize and reward its indirect channel partners for their efforts in promoting and selling Citrix products.
Working with indirect channels allows Citrix to leverage the expertise and reach of its partners to extend its market presence, access new customers, and provide value-added services to end customers. It also allows Citrix to focus on its core competencies in product development and innovation while relying on its channel partners for sales, distribution, and customer support.
 

Total number of Citrix partners in the compuBase database:

Any qualified partner:
 

• Citrix System Integrator
• Citrix Solution Advisor Platinum Plus
• Citrix Solution Advisor Platinum
• Citrix Solution Advisor Gold
• Citrix Solution Advisor Silver
• Citrix Independent Software Vendor
• Citrix Service Provider
• Citrix Distributor
• Citrix Service Provider Distributor
• Citrix Large Account Reseller

Volume of Citrix Certified partners identified into the compuBase database

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Citrix Partners by type of solution resold

What activity do Citrix's partners have?

Citrix's partners by size ranges

Citrix partners are also reselling / integrating other brands who are those brands?