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Sony Partner Channel - a Dynamic Analysis by compuBase

Sony Corporation is a Japanese multinational conglomerate corporation based in Tokyo, Japan.
Sony is known for its diverse range of products and services, including consumer electronics, gaming, entertainment, and financial services.
The company has a strong presence in sectors such as electronics, gaming consoles, music, movies, television, and more.
Sony is the creator of the iconic PlayStation gaming consoles, which have gained worldwide popularity.
The company operates in various countries worldwide and has a significant impact on global technology and entertainment markets.

Sony Corporation has a significant presence in the field of information technology (IT). Here are some of the key areas in which Sony is involved in IT:
  • Consumer Electronics: Sony manufactures a wide range of consumer electronics products, including personal computers (laptops and desktops), tablets, smartphones, and digital cameras.
  • Gaming: Sony is well-known for its gaming division, Sony Interactive Entertainment (SIE). SIE develops and markets the popular PlayStation gaming consoles, including the PlayStation 5, along with related software and services.
  • Entertainment: Sony leverages IT in its entertainment businesses, such as Sony Pictures Entertainment and Sony Music Entertainment. IT plays a crucial role in content creation, distribution, digital streaming platforms, and online media services.
  • Virtual Reality (VR): Sony has made significant advancements in the VR space with its PlayStation VR headset, which provides an immersive gaming experience. They continue to invest in VR technology and content development.
  • Artificial Intelligence (AI): Sony utilizes AI technologies in various applications, including image and voice recognition, robotics, and smart devices. AI is incorporated into their products and services to enhance user experiences and enable intelligent functionalities.
  • Imaging and Camera Technology: Sony is a leader in imaging technology, producing high-quality digital cameras and professional-grade imaging solutions. They incorporate advanced IT capabilities, such as image processing algorithms and connectivity features, into their cameras.
  • Cloud Services: Sony offers cloud-based services and solutions through its subsidiary, Sony Corporation of America. These services encompass storage, data management, and content delivery, catering to businesses and individuals.
  • Semiconductor Technology: Sony develops and manufactures semiconductor products, including image sensors, which are widely used in digital cameras, smartphones, and other devices. These sensors play a crucial role in capturing and processing images and videos.
  • Cybersecurity: Sony recognizes the importance of cybersecurity and invests in measures to protect its systems and customer data. They continually work on developing secure solutions and protocols to ensure the safety of their products and services.
  • Research and Development: Sony invests heavily in research and development (R&D) to drive innovation in IT. They focus on emerging technologies, such as AI, machine learning, IoT (Internet of Things), and next-generation display technologies, to stay at the forefront of the industry.
  Sony follows a multi-channel distribution model for its products. The specific distribution channels may vary depending on the region and product category. Here are some of the primary distribution channels utilized by Sony:
  • Retail Stores: Sony products are widely available through various retail stores, both offline and online. This includes authorized Sony stores, electronics retailers, department stores, and specialty stores that carry Sony products.
  • Online Retailers: Sony products can be purchased through e-commerce platforms, such as Amazon, Best Buy, Walmart, and Sony's own online store. Online retailers offer a convenient way for customers to browse and purchase Sony products from the comfort of their homes.
  • Sony Stores: Sony operates its own chain of branded stores, known as Sony Stores or Sony Centers, in different locations around the world. These stores exclusively showcase and sell Sony products, providing customers with a direct purchasing option.
  • Authorized Dealer: Sony partners with authorized resellers and distributors who sell and distribute its products to various channels. These resellers may include independent retailers, value-added resellers (VARs), and system integrators who cater to specific customer segments or industries.
  • Carriers and Mobile Operators: Sony's Xperia smartphones are often available through partnerships with mobile network operators and carriers. These partnerships allow Sony to reach customers through carrier-specific retail outlets and online portals.
  • Online Direct Sales: Sony offers direct sales of its products through its official websites and online platforms. Customers can purchase Sony products directly from Sony's official websites, which ensures authenticity and provides access to the latest offerings and promotions.
  • Business-to-Business (B2B): Sony also engages in business-to-business sales, supplying its products and solutions to corporate clients, institutions, and professionals in various industries. This includes sectors such as broadcast, professional audiovisual, healthcare, education, and more.
It's important to note that the distribution model may vary for different product categories. For instance, gaming consoles like the PlayStation are typically sold through a combination of retail stores, online retailers, and specialized gaming outlets. Additionally, Sony has regional variations and partnerships that may influence the distribution channels available in specific markets.

Clients Total number of Sony partners in the compuBase database:

Definition of a Sony Partner

Any qualified partner:
Reselling, integrating, or supporting regularly Sony  products 

You can have access to Sony's partner list here

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

SonyPartners by type of solution resold

What activity do Sony's partners have?

Sony's partners by size ranges

My myStatsID2 GFX donut here...

Sony partners are also reselling / integrating other brands who are those brands?

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