Netgear Partner Channel - a Dynamic Analysis by compuBase

Netgear offers a broad range of networking solutions catering to both home users and small to medium-sized businesses (SMBs). Their product lineup includes Wi-Fi routers, mesh systems, switches, and access points. For consumers, the Orbi and Nighthawk series provide high-performance Wi-Fi, including the latest Wi-Fi 6E and Wi-Fi 7 technologies, ensuring robust connectivity for gaming, streaming, and smart home applications .

In the business sector, Netgear delivers scalable networking solutions such as managed switches, PoE access points, and cloud-managed devices via the Insight platform, targeting SMBs, education, hospitality, and retail industries . With a global presence, Netgear distributes its products through retail outlets, value-added resellers, and service providers, addressing diverse connectivity needs across various markets.

Netgear uses an indirect channel model, relying on partners such as:

• Distributors (e.g., Ingram Micro, Tech Data)

• VARs (Value-Added Resellers)

• MSPs (Managed Service Providers)

These partners sell Netgear products to end customers, especially SMBs and prosumers. Netgear supports them through the Solution Partner Program, which offers:

• Deal registration

• Marketing resources

• Training & certification

• Special pricing & rebates

• Access to Netgear’s Insight cloud-managed platform

This model allows Netgear to scale globally while focusing its own resources on R&D and partner enablement.

Netgear Partner Certifications – Overview

Netgear offers a structured Solution Partner Program with certification levels and technical trainings to support its indirect channel.

Partner Certification Levels

1. NSP Basic
   Entry-level status for partners complying with program terms. Benefits include:
   

   • Access to the partner portal

   • Distributor discounts

   • Deal registration

2. NSP Platinum
   For partners meeting revenue thresholds and demonstrating sales and technical capabilities. Includes:
   

   • Additional discounts

   • Level 2 technical support

   • MDF (Marketing Development Funds)

   • Access to advanced training and demo units

3. NSP Platinum+
   Highest tier, for partners with significant business volume and focus on vertical markets. Benefits include:
   

   • Enhanced incentives

   • Strategic support

   • Additional marketing resources

Technical Certifications (via Netgear Academy)

• AV Certification Level 1 – Fundamentals of AV over IP and network basics

• SDVoE Design Partner Certification – Design skills for SDVoE-based AV over IP solutions

• Switch Training – In-depth training on Netgear’s ProAV and business switches

• Insight & Pro WiFi Training – Covers cloud-managed networking and WiFi deployment

These certifications enable partners to deepen their technical expertise and become trusted solution providers.

Total number of Netgear partners in the compuBase database:

Volume of Netgear Partners by group of countries

Any qualified partner:
Reselling, integrating, or supporting regularly Netgear solutions such as

Netgear partner by product category

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

You can access to Netgear partners Using our Targeting Tool
It is easy to tune your target of Netgear partner list just, you will be able to use filter to design your personal list. 
Click here 

Main business model of IT Partners working with Netgear