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Optimizing your distribution channel

If you aim to optimize your sales and marketing strategies within your distribution network, it's essential first to comprehend its strengths and weaknesses. Additionally, gaining insights into your market share at each point of sale is crucial, as is ensuring that you are employing an effective account-by-account approach

You are managing relationships with numerous partners and wish to focus only on those that merit investment. You seek to understand the potential of each point of sale and tailor your communication to specific, homogenous targets.
Identifying your strengths and weaknesses in comparison to market competitors is also a priority for you. Additionally, you aim to synchronize your channel communication with that of your wholesalers.
The following services from compuBase can assist you in these endeavors:


The Channel Ranking provides you with a list of partners in your market with an estimation of their revenues in your product category. The results of this analysis are provided in the form of a database delivered in Excel format.
Channel Ranking enables you to better allocate sales and marketing resources.
Learn more (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites…)


The Channel Benchmarking enables you to understand your distribution network's strengths and weaknesses in relation to those of your competitors on a given market.
The analysis is delivered in the form of a study which will help you formulate recruitment and communication strategies.
• Learn more  (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites...)


The Channel Scoring is the most complete exercise in terms of optimizing an indirect sales network.
The aim of this service is to define your sales and marketing strategy account by account: Conquer, Keep, Educate, Inform, etc., according to your quantitative and qualitative strengths and weaknesses.
Learn more (Detailed description of process and methodology, client case and ROI, cost concept, times, prerequisites…)


The Channel Review is a study which aims to provide an overview of distribution channel coverage in relation to a target market. The aim of a Channel Review is to identify the strengths and weaknesses of a distribution network.
The target market is made up of partners who commercialize a given type of solution. For a Channel Review we compare the distribution channel of the brand studied with the target market.
About the methodology: - Results are provided in the form of rate of coverage and discrepancies between the target market and the channel under study.
At best the Channel Review shows brand position (in terms of rate of coverage) for top partners identified as strongly contributing to the market. 
 • LEARN MORE ( Detailed description of process and methodology, concept,  prerequisites…)


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