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Apple Partner Channel - a Dynamic Analysis by compuBase

No need to present Apple anymore, Apple is extending its coverage of the ICT industry from smartphones to workstations year after year. With a very solid brand, Apple has been able to build a very selective indirect channel. Let's have a look at it.


Apple's partner distribution channel network is known for its high specificity, which means it is highly selective in choosing the partners it works with. Apple only partners with a limited number of distributors, resellers, and retailers who meet its strict criteria and who are committed to upholding the high standards of quality and customer service that Apple is known for.

Apple's partner distribution channel network is designed to create a seamless customer experience and ensure that Apple's products are only sold through trusted and reliable channels. This helps to maintain the exclusivity and premium value of Apple products and protects the brand from counterfeiting and other forms of brand dilution.

Apple carefully screens and trains its partners to ensure that they have the expertise and resources needed to effectively sell and support Apple products. Apple's partner network includes authorized resellers, certified service providers, and authorized training centers, among others.

Overall, the specificity of Apple's partner distribution channel network is one of the key factors that has contributed to the success and popularity of Apple products worldwide.

Apple has a large and extensive partner network that includes distributors, resellers, service providers, and authorized training centers. While Apple does not disclose the exact number of partners in its network, it is estimated to include tens of thousands of partners worldwide.
Some of Apple's largest partners include major electronics retailers such as Best Buy and Amazon, as well as mobile network operators such as AT&T and Verizon. Apple also partners with smaller independent retailers and service providers, as well as educational institutions and enterprise customers.
In addition to its extensive partner network, Apple also operates its own retail stores, which are known for their sleek design and exceptional customer service. As of September 2021, Apple had over 500 retail stores in more than 25 countries each retailers having hundreds of point of sales.

compuBase estimates the total volume of point of sales reselling Apple product to around at least 100,000 worldwide but representing much less in terms of companies.

compuBase has identified around 18000 Apple partners in its database but compuBase takes only the vendors that are part of the 3 top brands.

For more information or specific counts please consult our website  
If you need a specific request please contact us.

Definition of an Apple partner

Any qualified partner:
Reselling or integrating regularly an Apple solution or being registered as a certified Apple Partner such as 
  • Apple Premium Reseller
  • Apple Shop
or previously certified as 
  • Apple Business Center 

Clients Total number of Apple partners in the compuBase database:

You can have access to Apple partner list here

- Via our consulting services - make a request here
with this service you can choose exactly your target (country, size of partners etc...)

- Via our online system and our offer Open Access - Ask about this service in your request form,
with this service you have credits and use them to access partner profiles

Who are Apple's partners?
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Apple's partners by size ranges?

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Apple partners are also reselling / integrating other brands who are those brands?

Top Brands in Apple's Partner Network

Number of partners by brand present in the Apple channel

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