LG Partner Channel - a Dynamic Analysis by compuBase

In the field of information technology (IT), LG is involved in various areas. Here are some key aspects of LG's IT activities:

• Smartphones: LG has been manufacturing and selling smartphones that run on the Android operating system. However, as mentioned earlier, LG announced its plans to exit the smartphone market by July 2021.
• Displays: LG is a major player in the display industry, particularly in the development and production of OLED (Organic Light Emitting Diode) displays. These displays are used in various devices, including smartphones, televisions, computer monitors, and wearable devices.
• Monitors: LG offers a wide range of computer monitors for both personal and professional use. These monitors feature advanced technologies, high resolutions, and color accuracy to cater to the needs of different users, including gamers, designers, and professionals.
• IT Solutions: LG provides IT solutions for businesses, including digital signage, video conferencing systems, and cloud-based services. These solutions help organizations enhance their communication, collaboration, and digital display capabilities.
• Home Entertainment: LG produces a range of home entertainment products, including smart TVs, audio systems, and home theater solutions. These products often incorporate smart features, internet connectivity, and integration with other devices for an immersive entertainment experience.
• Appliances and Home Automation: LG has been integrating IT technologies into its home appliances, enabling users to control and monitor their appliances remotely through smart home platforms or dedicated mobile apps. This includes products like smart refrigerators, washing machines, air conditioners, and robotic vacuum cleaners.
• Research and Development: LG invests in research and development to drive innovation in the IT sector. It focuses on emerging technologies, such as artificial intelligence, internet of things (IoT), and connectivity solutions, to create advanced and interconnected IT products.

LG follows a distribution model that involves multiple channels to bring its products to customers. Here are some key components of
 
LG's distribution model:

• Direct Sales: LG engages in direct sales through its official retail stores, showrooms, and e-commerce platforms. Customers can purchase LG products directly from these channels, allowing for a direct interaction between the company and the end consumer.
• Retailers: LG partners with various authorized retailers, both offline and online, to distribute its products. These retailers include electronics stores, department stores, and online marketplaces. LG provides its products to these retailers, who then sell them to customers.
• Distributors: LG works with distributors who act as intermediaries between the company and retailers. Distributors purchase LG products in bulk from the company and distribute them to various retail outlets. This distribution network helps LG reach a wider market and ensures the availability of its products in different regions.
• Resellers: LG may also collaborate with resellers who purchase LG products from distributors or retailers and resell them through their own channels. Resellers can be small businesses or independent sellers who specialize in LG products or specific market segments.
• Service Centers: LG operates service centers or partners with authorized service providers to offer after-sales support and repair services for its products. These service centers play a crucial role in ensuring customer satisfaction and maintaining the quality and functionality of LG products.

It's important to note that the specific distribution model may vary depending on the region or country of operation. LG adapts its distribution strategies to the local market conditions and consumer preferences to effectively reach its target audience.

Total number of LG partners in the compuBase database:

Any qualified partner: