Trend Micro Partner Channel - a Dynamic Analysis by compuBase

Trend Micro offers a comprehensive cybersecurity platform designed to protect organizations across various sectors. Its flagship solution, Trend Vision One™, integrates extended detection and response (XDR), risk management, and threat intelligence to deliver proactive security outcomes. 

The company's product suite addresses diverse needs, including:
 

• Endpoint Security: Protects devices against malware, ransomware, and advanced threats.
• ​​Cloud Security: Secures cloud-native applications and infrastructure.
• Network Security: Provides intrusion prevention and network detection and response.
• Email and Collaboration Security: Safeguards against phishing and targeted attacks.
   

Trend Micro serves a wide range of industries, such as healthcare, manufacturing, oil and gas, automotive, government, and financial services, offering tailored solutions to meet specific regulatory and operational requirements.

By leveraging AI-driven technologies and a unified platform approach, Trend Micro enables organizations to detect, respond to, and mitigate cyber threats effectively.

 Trend Micro works with the indirect channel through its global Trend Partner Program, supporting:
 

• Resellers & Distributors.
• MSPs (Managed Service Providers.
• MSSPs (Managed Security Service Providers)
• Cloud & Technology Partners

Key Elements:

• Tiered Program: Offers Silver, Gold, Platinum levels with increasing benefits
• Deal Registration: Protects partner efforts and boosts margins
• Partner Portal: Access to sales tools, training, marketing assets
• Incentives & Rebates: Performance-based rewards
• Co-Selling Support: Collaboration on enterprise opportunities
• ​Technical Enablement: Certifications, workshops, and sales training

 The program emphasizes joint value creation and long-term profitability for partners across SMB and enterprise markets.

Trend Micro Partner Certifications – Overview

Trend Micro's partner certifications are structured to recognize and enhance the capabilities of its partners through a tiered system and specialized competencies.

Partner Tiers

Trend Micro's Partner Program comprises four tiers, each offering distinct benefits and requirements:

• ​Registered: Entry-level tier providing access to basic resources and tools.
• ​Skilled: Requires completion of specific sales and technical training, granting additional support and benefits.
• Expert: Demands advanced certifications and a proven track record, offering higher incentives and co-selling opportunities.
• Elite: Top-tier status for partners demonstrating exceptional performance and commitment, receiving the most comprehensive benefits package.

​​Advancement through these tiers is based on factors such as sales performance, technical expertise, and customer engagement. 

Competency Certifications

Beyond the tiered structure, Trend Micro offers competency certifications in key areas to acknowledge specialized expertise:
​

• Professional Services: For partners delivering consulting and implementation services.
• Managed Security Services: Recognizing capabilities in providing managed security solutions.
• Incident Response: For expertise in responding to and mitigating security incidents.
• Cloud Security: Focusing on securing cloud environments and services.
• ​Security Operations Center (SOC): Acknowledging proficiency in operating and managing SOCs.

Achieving these competencies provides partners with badges, enhanced visibility, marketing support, and potential financial incentives.

Technical Certifications

Trend Micro offers a range of technical certifications through its education platform, Trend Campus, and authorized training centers

 

• Trend Micro Certified Professional: Validates foundational knowledge in Trend Micro products.
• Trend Micro Certified Expert: Demonstrates advanced expertise and experience.​​

Certifications are available for various products, including Apex One, Vision One, Deep Security, Deep Discovery, and TippingPoint. Training options include self-paced online courses and instructor-led sessions. 

These certifications are designed to equip partners with the necessary skills to effectively deploy and manage Trend Micro solutions, thereby enhancing their service offerings and market competitiveness.

Total number of Trend Micro partners in the compuBase database:

Volume of Trend Micro Partners by group of countries

Any qualified partner:
Reselling, integrating, or supporting regularly Trend Micro solutions such as

Trend Micro partner by product category

Trend Micro partners and Certified Partners

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

You can access to Trend Micro partners Using our Targeting Tool
It is easy to tune your target of Trend Micro partner list just, you will be able to use filter to design your personal list. 
Click here 

Main business model of IT Partners working with Trend Micro