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Channel Analysis of major IT Brands
You can find here a channel analysis for a specific brand (More to come)
Acer is a multinational technology company that designs and sells a variety of computer hardware and electronics. Like many companies in the tech industry, Acer likely uses a multi-channel distribution strategy to reach its customers. This could...
No need to present Apple anymore, Apple is extending its coverage of the ICT industry from smartphones to workstations year after year. With a very solid brand, Apple has been able to build a very selective indirect channel. Let's have a look at it....
ASUS is a multinational company known for its computer hardware and electronics. Originating in Taiwan, it's a leading manufacturer of motherboards, graphics cards, and laptops, including the popular ROG (Republic of Gamers) series catering to...
AWS is a key player in cloud services. This activity started in 2006 belongs to Amazon and represents more than 12% of the company's turnover. AWS competes directly with Azure, Microsoft Cloud Services, and other cloud service providers. AWS sells...
BitDefender is a global cybersecurity leader providing advanced protection solutions to both individual users and businesses. Established in Romania, it has gained a worldwide reputation for its innovative technologies against cyber threats....
Brother has long experience in indirect distribution and is a leading player in the field of printing. Despite a broad range historically, Brother has a stronger position in the segment addressing SMEs. The compuBase database is not exhaustive on...
Canon has a very large distribution channel, although its photo segment has greatly reduced, its activities in the field of printing and copying remains very active. The compuBase database is not exhaustive on the Canon partners, nevertheless we...
Cisco has one of the largest BtoB channels is a leader in the field of telecoms. For the development of its business Cisco has always favored the indirect channel. Cisco is now in strong competition with Huawei. The compuBase database is not...
Citrix, a technology company that provides virtualization, networking, and cloud computing solutions, often works with indirect channels to reach its customers. Indirect channels, also known as channels of distribution, refer to the various...
Dell is a key player in IT infrastructure. Based in the United States, initially with an exclusively direct sales model, Dell now relies on numerous IT partners to extend its coverage in different areas: systems, storage, networks and Cloud with its...
Epson is in the top 3 of the leading printing brand in terms of number of IT partners reselling their solutions. You will below an analysis of the Epson channel realized thanks the compuBase database. The compuBase database is not exhaustive on the...
Fortinet operates through an indirect channel, relying on a global partner ecosystem of resellers, integrators, and MSSPs. Its tiered Engage Partner Program offers flexible business models and specializations, enabling partners to build profitable,...
Founded in 1935, Fujitsu has grown to become one of the largest IT services providers in the world. The company offers a wide range of products and services, including computer hardware, software, and IT consulting. Fujitsu is known for its...
Google is renowned for its diverse endeavors in the realms of the internet, telecommunications, and space. The company plays a prominent role in IT development, notably with Android, its office suite, and applications associated with its search...
HP, when it was consolidated, had the largest channel, even ahead of Microsoft's. Because HPE is distinct from HP, we now have to consider each channel as a specific channel. And there are differences ... The compuBase database is not exhaustive on...
HP, when it was consolidated, had the largest channel, even ahead of Microsoft's. Because HPE is distinct from HP, we now have to consider each channel as a specific channel. And there are differences ... The compuBase database is not exhaustive on...
IBM's distribution network has evolved significantly to accommodate IBM's strategic directions. This evolution mainly concerned the product offering that have shifted from hardware to software and services, nevertheless if yo look at the IBM...
Intel Corporation, commonly known as Intel, is an American multinational technology company and one of the world's largest semiconductor chip manufacturers. The company has a wide range of products, including microprocessors, chipsets, and other...
Juniper Networks, an American multinational corporation, specializes in networking products. Renowned for their routers, switches, and network security products, they cater to an international clientele including corporations, service providers, and...
In the context of current geopolitical events Kaspersky, a security software publisher, is at the center of the attention of many IT players. Among them are the resellers of anti-virus solutions who ask themselves a lot of questions. Thanks to...
Lenovo operates a robust indirect channel through its global Partner Engage Program, which encompasses over 45,000 partners worldwide. This program supports resellers, MSPs, and system integrators with tiered benefits—Authorized, Silver, Gold, and...
Lexmark, founded in 1991, emerged as a spin-off from IBM's printer, typewriter, and keyboard manufacturing division. Initially, Lexmark focused on producing inkjet and laser printers for IBM before expanding into the global market under its brand....
LG is a South Korean multinational conglomerate founded in 1947. It operates in electronics, chemicals, telecommunications, and home appliances. LG is renowned for its consumer electronics like TVs, smartphones, and audio devices. They also produce...
McAfee is a global cybersecurity company founded in 1987 by John McAfee. The company specializes in providing comprehensive security solutions and services to individuals, businesses, and governments worldwide. McAfee offers a wide range of...
Compared to any other vendors Microsoft has the largest IT channel, Microsoft solutions from the retail to the large SI. The compuBase database is not exhaustive on the Microsoft partners, nevertheless we estimate that we cover between 50% and 60%...
Netgear operates an indirect sales model through its Solution Partner Program, engaging value-added resellers (VARs), managed service providers (MSPs), and distributors. This program offers tiered benefits—including marketing support, training, and...
When a company registers in the compuBase database, it declares the brands it collaborates with, whether through partnerships, resale, support, or certification. This data enables us to generate statistics about the number of companies engaged with...
Oracle is a global technology company specializing in developing and providing enterprise software solutions to businesses of all sizes. The company was founded in 1977 and is headquartered in Redwood City, California, USA. Oracle's products and...
OVH is one of the main players in the cloud, based in France, today it challenges the major cloud players in the EMEA zone and North America. Thanks to compuBase data we can see an overview of OVH current channel. Although the compuBase database is...
Panasonic, founded in 1918 by Kōnosuke Matsushita, initially focused on lightbulb sockets. As it expanded into the IT industry, Panasonic embraced a wide array of electronics, including radios, TVs, and personal computers. Key to its growth was its...
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