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Channel Analysis of major IT Brands

You can find here a channel analysis for a specific brand (More to come)

AWS is a key player in cloud services. This activity started in 2006 belongs to Amazon and represents more than 12% of the company's turnover. AWS competes directly with Azure, Microsoft Cloud Services, and other cloud service providers. AWS sells...
Acer is a multinational technology company that designs and sells a variety of computer hardware and electronics. Like many companies in the tech industry, Acer likely uses a multi-channel distribution strategy to reach its customers. This could...
No need to present Apple anymore, Apple is extending its coverage of the ICT industry from smartphones to workstations year after year. With a very solid brand, Apple has been able to build a very selective indirect channel. Let's have a look at it....
Brother has long experience in indirect distribution and is a leading player in the field of printing. Despite a broad range historically, Brother has a stronger position in the segment addressing SMEs. The compuBase database is not exhaustive on...
Canon has a very large distribution channel, although its photo segment has greatly reduced, its activities in the field of printing and copying remains very active. The compuBase database is not exhaustive on the Canon partners, nevertheless we...
Cisco has one of the largest BtoB channels is a leader in the field of telecoms. For the development of its business Cisco has always favored the indirect channel. Cisco is now in strong competition with Huawei. The compuBase database is not...
Citrix, a technology company that provides virtualization, networking, and cloud computing solutions, often works with indirect channels to reach its customers. Indirect channels, also known as channels of distribution, refer to the various...
Dell is a key player in IT infrastructure. Based in the United States, initially with an exclusively direct sales model, Dell now relies on numerous IT partners to extend its coverage in different areas: systems, storage, networks and Cloud with its...
Epson is in the top 3 of the leading printing brand in terms of number of IT partners reselling their solutions. You will below an analysis of the Epson channel realized thanks the compuBase database. The compuBase database is not exhaustive on the...
Founded in 1935, Fujitsu has grown to become one of the largest IT services providers in the world. The company offers a wide range of products and services, including computer hardware, software, and IT consulting. Fujitsu is known for its...
Google is renowned for its diverse endeavors in the realms of the internet, telecommunications, and space. The company plays a prominent role in IT development, notably with Android, its office suite, and applications associated with its search...
HP, when it was consolidated, had the largest channel, even ahead of Microsoft's. Because HPE is distinct from HP, we now have to consider each channel as a specific channel. And there are differences ... The compuBase database is not exhaustive on...
HP, when it was consolidated, had the largest channel, even ahead of Microsoft's. Because HPE is distinct from HP, we now have to consider each channel as a specific channel. And there are differences ... The compuBase database is not exhaustive on...
IBM's distribution network has evolved significantly to accommodate IBM's strategic directions. This evolution mainly concerned the product offering that have shifted from hardware to software and services, nevertheless if yo look at the IBM...
Intel Corporation, commonly known as Intel, is an American multinational technology company and one of the world's largest semiconductor chip manufacturers. The company has a wide range of products, including microprocessors, chipsets, and other...
In the context of current geopolitical events Kaspersky, a security software publisher, is at the center of the attention of many IT players. Among them are the resellers of anti-virus solutions who ask themselves a lot of questions. Thanks to...
LG is a South Korean multinational conglomerate founded in 1947. It operates in electronics, chemicals, telecommunications, and home appliances. LG is renowned for its consumer electronics like TVs, smartphones, and audio devices. They also produce...
Since Lenovo's acquisition of IBM's computer and server divisions, the Chinese manufacturer's network has evolved and expanded to include players that can target both SMBs and key accounts. The compuBase database is not exhaustive on the Lenovo...
McAfee is a global cybersecurity company founded in 1987 by John McAfee. The company specializes in providing comprehensive security solutions and services to individuals, businesses, and governments worldwide. McAfee offers a wide range of...
Compared to any other vendors Microsoft has the largest IT channel, Microsoft solutions from the retail to the large SI. The compuBase database is not exhaustive on the Microsoft partners, nevertheless we estimate that we cover between 50% and 60%...
When a company registers in the compuBase database it declares the brands it works with, be it via partnerships, resale, support, certification‚Ķ This information allows us to produce statistics on the number of companies working...
OVH is one of the main players in the cloud, based in France, today it challenges the major cloud players in the EMEA zone and North America. Thanks to compuBase data we can see an overview of OVH current channel. Although the compuBase database is...
Oracle is a global technology company specializing in developing and providing enterprise software solutions to businesses of all sizes. The company was founded in 1977 and is headquartered in Redwood City, California, USA. Oracle's products and...
SAP is a multinational software company headquartered in Walldorf, Germany. It was founded in 1972 and has since grown to become one of the world's largest enterprise software providers. SAP offers a wide range of software products and services to...
Samsung has a presence in many countries worldwide, and its ICT products and services are sold through a vast network of distributors, resellers, and service providers. Samsung has invested heavily in its own sales and distribution channels,...
Sony Corporation is a Japanese multinational conglomerate corporation based in Tokyo, Japan. Sony is known for its diverse range of products and services, including consumer electronics, gaming, entertainment, and financial services. The company has...
Here is the study of the Sophos distribution channel. Sophos now belongs to Thoma Bravo, which also owns security players such as Barracuda, Imperva, Veracode and LogRhythm. The compuBase database is not exhaustive on the Sophos partners,...
Symantec has been divided in two branch, one bought by Gen Digital (Norton product Family targeting consumer) and Broadcom (Symantec enterprise security) The compuBase database is not exhaustive on the Symantec partners, nevertheless we estimate...
VMware works with an indirect channel, commonly referred to as the VMware Partner Network, to sell and distribute its software products and solutions. The VMware Partner Network is a global ecosystem of partners that includes resellers,...
Xerox is a historical player in the computer and printing industry. If the brand has managed to remain independent despite the many waves of consolidation that have punctuated the world of printing, it is partly thanks to its distribution network....

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