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Google Partner Channel - a Dynamic Analysis by compuBase

Google is renowned for its diverse endeavors in the realms of the internet, telecommunications, and space. The company plays a prominent role in IT development, notably with Android, its office suite, and applications associated with its search engine and browser. Additionally, Google manufactures hardware and finally stands as a leading hyperscaler in the cloud sector. Like other major brands, it's insightful to explore its relationship with the channel and IT companies.


Google: A Brief Overview of Google Activities
  • Search Engine & Advertising: Google's core service, the search engine, relies on partnerships with websites, advertisers, and publishers. Google Ads and AdSense are key platforms that allow partners to display ads and monetize content.
  • Android OS: Google's Android operating system powers billions of devices. Partnerships with device manufacturers and carriers are crucial for distribution and device integration.
  • Google Cloud Platform (GCP): Google collaborates with businesses worldwide, offering cloud computing services. This requires working with local distributors, resellers, and technology partners to tailor solutions for diverse markets.
  • Google Play Store: As the official app store for Android, Google partners with app developers and content creators for distribution. This includes apps, games, movies, books, and more.
  • YouTube: Google's video platform collaborates with content creators, advertisers, and music labels. Partnerships drive content distribution and monetization strategies.
  • Hardware: Products like Google Pixel phones, Nest devices, and Google Home speakers involve partnerships with manufacturers, retailers, and distributors for global reach.
  • Google Workspace: For its suite of productivity tools, Google partners with resellers and integrators to offer solutions to businesses globally.
  • Maps & Local Services: Google Maps works with local businesses and services, relying on partnerships for accurate data, business listings, and ads
Most of these activities require to work with IT partners; ISVs for software development, Resellers for hardware distribution, SI for solution integration, Content providers for its engine, MSPs for Cloud services. So like Microsoft or AWS, Google has strengthen its ties with all IT partners.

Clients Total number of Google partners in the compuBase database:

Definition of a Google Partner

Any qualified partner:
Reselling, integrating, or supporting regularly Google products  and solutions

Or with one of the following accreditations / Certifications (some name may have changed)
  • Google Cloud Partner
  • Google Cloud Migration Partner
  • Google Cloud Certified
  • Premier Cloud Partner (ex)
Or is a partner for one of the following products / solutions

Google Partners

You can have access to Google's partner list here

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

What activity do Google's partners have?

Google's partners by size ranges

My myStatsID2 GFX donut here...

Google partners are also reselling / integrating other brands who are those brands?

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