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Study of IT & Telecom Distribution in Germany

Main market trends

- 2nd IT & Telecom market in Europe in terms of market value
- More than 45,000 players and mainly SMB-sized
- Fewer resellers but more manufacturers, software publishers and services companies than the European average
- Accessing the German market requires to be patient and quality-oriented
- Mature market


Study of IT & Telecom Distribution in Germany
> Quantitative analysis of the partners: distribution by region and by activity
> Services and software publishing: major actors by category
> Resellers: resale categories and products sold (market capacity)
> Market experience and presence: players by size and vertical markets penetration level
> Partners sales: sales areas, targets and methods

This study is available in English and in German 


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