The start of every year is a time when we take a look back at what changed over the last 12 months, and a look forward to what changes we can anticipate in the year to come... After digging their heels in at first, partners are now rushing to...
The volume of companies claiming to have Cloud skills or to be active in the Cloud has increased by almost 70% since the beginning of 2016. In January 2017 one in four partners, whatever their activity, claims to have Cloud Skills or to be active in...
Knowing the size of the client organisations a partner company addresses allows you to determine if it has the sales and marketing resources and expertise you require for the particular markets you are looking to target with your products or...
When making a selection of potential business partners it is important to know which vertical markets they address. Each market has its own particularities when it comes to the sales and marketing techniques required and it is better to work with...