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Printing Channel Business Intelligence: find the top partners quickly


The benefits of working with Channel business intelligence are obvious:


For example: The following graph shows the main activities for partners in the printing channel by range of revenue.

Click on image to read
Click on image to read
We can see that the typology of a distribution network selling over 200K/annum in printing products is completely different to that of a network making 10K€/annum.
 
A closer look shows reveals that there are 3 main groups within the distribution network:
 
  1. Companies making an annual TO in printing products of less than 25 K€, where the market is fragmented and service companies are well represented. 
  2. Companies making an annual TO in printing products between 25 K€ et 1.5 M€, where the market is dominated by B2B distribution
  3. Companies making an annual TO greater than 1.5 M€ in printing products where retail looms large
 

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