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You already have a database, from compuBase or another supplier, and you are looking to acquire a new compuBase information base. As an ICT professional, you know that your investment will lose its value over time. The only way to maintain its marketing potential is to keep the data up to date.

Data evolution
Data evolution
Updating is a major factor in the cost of maintaining an information base. Statistically, 70% of a company's information changes every year: 12-15% of companies disappear or merge, and 10-12% of companies move. In “stable" companies, personnel turnover is about 20-25%. As an indication, at the start of 2002 our database included more than 90,000 companies; of these, only 64,000 still exist. In January 2006, in the same area, we had 100,000 companies, which means that during the period 2002-2006 we created 36,000 companies, including 26,000 just to replace the companies that disappeared.
IT and telecoms is a fast-moving sector in which a company with a handful of employees can become a multinational in a few years, as big as an automotive manufacturer (Google vs. GM). The role of compuBase is to create methods to keep this data always within our clients' reach.

What to do if:

You already have an information base and you want to refresh its data. See our Data-linked services
You have acquired a compuBase information base some time ago, and you'd like to refresh its data contact our sales & marketing departments to find the best solution.
You've just acquired or are going to acquire a compuBase information base and you would like to have regular updates. contact our sales & marketing departments to plan your solution.

75 % of content changes over a one year period

 Once you've acquired an information base and want to use it more than once, update management becomes a real challenge. It is important to accept the fact that, regardless of the method used, it will undoubtedly involve a cost.

More information on the cost of maintaining an information base


Some of our Clients for Data and Marketing Services
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