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Sophos Partner Channel - a Dynamic Analysis by compuBase

Here is the study of the Sophos distribution channel. Sophos now belongs to Thoma Bravo, which also owns security players such as Barracuda, Imperva, Veracode and LogRhythm.


Foreword

The compuBase database is not exhaustive on the Sophos partners, nevertheless we estimate that we cover between 60% and 70% of Sophos partners for EMEA and NA in value, which is largely enough to provide a accurate analysis. This database is frequently updated, the frequency varies according the partner size between 9 and 18 months.

For more information or specific counts please consult our website https://www.compubase.biz/ict/getSelectionPage.action
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Sophos and the indirect channel

Sophos is a global cybersecurity company that offers a range of security solutions, including network, endpoint, and cloud security. 
As most of vendors Sophos use an indirect channel that involves utilizing intermediaries or partners to sell products or services to end customers. Instead of selling directly to customers, the company relies on a network of resellers, distributors, value-added resellers (VARs), system integrators, or managed service providers (MSPs) and more specifically (MSSPs) to reach the market.
Sophos has historically employed an indirect channel strategy to distribute its security products. This means that they have established partnerships with various types of channel partners who act as intermediaries between Sophos and the end customers. These channel partners, such as resellers and VARs, sell Sophos' products to businesses or individuals who require cybersecurity solutions.
By leveraging an indirect channel strategy, Sophos benefits from the expertise and reach of its channel partners. These partners have established relationships with customers and possess knowledge about the local market, which allows for a more efficient and targeted distribution of Sophos' products. The channel partners typically receive training, marketing support, and sales enablement resources from Sophos to effectively represent and sell their products.
It's important to note that often companies such as Sophos may adopt a hybrid channel strategy, combining both direct and indirect sales approaches, based on their specific business objectives and market conditions.
 

Definition of a Sophos partner

Any qualified partner such as partners:
 
  • Reselling regularly a Sophos solutions
     
or
 
  • an Sophos certified partner (from any IT activity) such as
    • Sophos Platinum Partner
    • Sophos Gold Partner
    • Sophos Silver Partner
    • Sophos Select Partner
 

Clients Total number of Sophos partners into the compuBase database:


Number of Sophos partners into the compuBase database

Who are Sophos's partners?

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Sopohos's partners by size ranges?

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Top Brands into Sophos Partner Network

Number of partners by brand present into the Sophos channel


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