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10 things (and more) to know before buying a database.

1. Ensure that your data consultant understands your business and the activities you are targeting.   This may seem obvious, but analysis of our quality control shows that targeting errors are more often than not caused by a problem related to understanding. This is particularly the case in the IT sector where acronyms...

compuBase consulting announces the release of the ICT Distribution Observatory for Africa.


There is no doubt that Africa is a major challenge for the ICT industry. With the strength of a young population, Africa will represent one in four people on the planet in 2050, and their needs will be tremendous. While the weak infrastructure of many African countries is a major handicap to development, it is also the...

ICT partners in Southern Africa


Southern Africa covers countries belonging to SACU – the Southern African Customs Union- whose aim is to maintain the free interchange of goods between member countries. It provides for a common external tariff and a common excise tariff to this common customs area. All customs and excise collected in the common customs...

ICT partners in Western Africa


Economically West Africa is divided into two parts; Nigeria, which is strongly influenced by the oil and gas industry, and the rest of West Africa which is strongly influenced by raw materials and natural resources.
The main economic partners of this region are France, European countries, Morocco and China which has a...

How distributors (in collusion with manufacturers) are digging their own graves - to Amazon's advantage.


There have always been business mergers in this industry. If you take a look at key distributors such as Ingram, Tech Data, Also, (to name but a few), it’s obvious that maintaining a critical mass is an important aspect of their strategy. ​ It strengthens the power of negotiation with  major manufacturers; the...
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