Managing and optimizing your distribution network


If you are looking to optimize your sales and marketing approach to your distribution network, you will first need to understand its strengths and weaknesses, gain insight into your market share for each point of sale and ensure that you are using the relevant account by account approach.
compuBase has a range of services to help you achieve this:



Channel Ranking

Channel Ranking provides you with a list of partners in your market with an estimation of their revenues in your product category. The results of this analysis are provided in the form of a database delivered in Excel format.
Channel Ranking enables you to better allocate sales and marketing resources.
• LEARN MORE (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites…)
 

Channel Benchmarking

Channel Benchmarking enables you to understand your distribution network's strengths and weaknesses in relation to those of your competitors on a given market.
The analysis is delivered in the form of a study which will help you formulate recruitment and communication strategies.
• LEARN MORE: (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites...)
• SEE THE DEMO
 

Channel Scoring

Channel Scoring is the most complete exercise in terms of optimising an indirect sales network.
The aim of this service is to define your sales and marketing strategy account by account: Conquer, Keep, Educate, Inform, etc., according to your quantitative and qualitative strengths and weaknesses.
• LEARN MORE ( Detailed description of process and methodology, client case and ROI, cost concept, times, prerequisites…)

Channel Share of Wallet

This estimation of your wallet share per partner is made after Channel Ranking. It is achieved by comparing your sales data per partner with that partner's turnover in your product category. This exercise requires the sales data for each reseller. The end result is that you will be able to assess the potential increase in turnover per partner.
• LEARN MORE  ( Detailed description of process and methodology, client case and ROI, cost concept, times, prerequisites…) 

OTHER LINKS