- AUTODESK wanted to increase the number of partners supplying its "volume" offer in Germany, France and England
- Using compuBase business intelligence tools, AUTODESK wanted to identify the number of potential "volume' partners in these three countries.
The compuBase solution :
Channel Scoring
compuBase set up a scoring operation for Autodesk top partners in Germany, France and the UK.
The scoring operation allows you to detect and approach the right partners in terms of their qualities/ ressemblance to a set of predefined criteria (criteria defined with Autodesk)
For this scoring operation we worked from the compuBase database targeting the following company types:
- Resellers and IT service companies with CAO skills
- Companies with more than 2 employees
- Located in Germany, France and England
The different steps in this scoring :
- Matching Autodesk's current partners with the most interesting profiles
- Determining the main characteristics of theses companies
- Deciding and weighting the different scoring criteria
- Performing the scoring analysis
- Control of the results
Deliverables: compuBase delivered the TOP 300 partners (top 100 for each country) as well as the results of the scoring.
Access to the data was provided via delivery of a PRO+ datafile.
Delay: Scoring takes 2 to 3 weeks
Ton learn more about Channel Scoring, or for information on any of the other channel studies by compuBase contact us here.