compuBase: The Leading ICT Channel Intelligence Company https://en.compubase.net/ us 2026-06-09T08:38:58+02:00 https://en.compubase.net/var/style/logo.jpg?v=1568276270 https://en.compubase.net/ compuBase: The Leading ICT Channel Intelligence Company 37.7749295 -122.4194155 tag:https://en.compubase.net,2026:rss-10389060 Vertical markets targeted by IT companies Thu, 04 Jun 2026 14:15:00 +0200 us Vertical markets targeted by IT companies
When making a selection of potential business partners it is important to know which vertical markets they address.

Each market has its own particularities when it comes to the sales and marketing techniques required and it is better to work with partners who have some knowledge and experience of the vertical markets you want to target.

For each company profile in the database, we record the vertical markets targeted.

Below is a summary of the database content for these criteria. 

Number of companies by vertical markets targeted

Vertical means: The market in which the partner's clients operate.



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]]> https://en.compubase.net/photo/art/imagette/10389060-17026051.jpg https://en.compubase.net/Vertical-markets-targeted-by-IT-companies_a361.html tag:https://en.compubase.net,2026:rss-4152722 Analysis : The relative importance of SaaS for different categories of software and target markets Thu, 09 Feb 2012 10:12:00 +0100 us
At the top of the list, the categories most frequently impacted by the SaaS are:
· Educational and training software
· Network and telecom software
· Management and production software

For the last group in this category it is mainly software relating to sales, finance, HR, Helpdesk & GED functions that are available in SaaS mode, ERP and accountancy solutions are a lot less.

At the bottom of the list we find:
· Audio visual software
· Scientific software
· Electronic software
· Vertical market software

A similar analysis of the markets addressed by software publishers selling SaaS solutions shows that they appeal to certain markets more than to others. These are the client targets addressed by IT & Telecom partners where SaaS is the most often cited.

Vertical markets addressed by IT partners where the SaaS model is above average:
· On-line services
· Fishing industry
· Property management
· Logistics
· The Textile industry
· Tourism
· Regional administration
· Raw material extraction
· Hotel & restaurant industry
· Leisure industry
· Law

Vertical markets addressed by IT partners where the SaaS model is below average:
· Heavy Industry
· Telecommunications
· The naval industry
· Education and training
· The military
· Public administration
· Electronics
· Agriculture
· Local collectivities
· Aeronautics

The comparison between the different types of solutions and the markets where the SaaS is above or below average reveals that sometimes there is a divergence between the types of product where the SaaS mode is more present than average and a market which, on the contrary, seems to be less addressed than average.

This is particularly the case for education and training where SaaS is often available with software publishers, but where, for the partners distributing the solutions, it features less than average as an addressed market. It is possible for a publisher of training software not to address the training and education markets. This is often the case with e-learning solutions which address a far larger range of client-types than just the education sector.

Another view shows that generally the SaaS model is slightly more present in service companies (6/10 of the top companies) than in the industrial sector (2/10).

An anecdotal point of note is that the fishing industry appears once again at the top of the list whereas agriculture comes last. We have often noted that the fishing industry is a leader in terms of its use of new technologies. The need to be able to sell the catch before getting into port and the use of multiple sources of information are two explanations for this high use of IT & telecom technology.


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