Updating is a major factor in the cost of maintaining an information base. Statistically, 60% of a company's information changes every year: 5 to 15% of businesses disappear or merge and 6 to 8% of businesses move. In companies still in operation, the staff turnover rate is around 20 to 25%.
As an indication, since 10 years, 40 % of companies that were existing at that time are no longer in activity, either because the have collapsed either because they have been acquired or merged
IT and telecoms is a fast-moving sector in which a company with a handful of employees can become a multinational in a few years. The role of compuBase is to create methods to keep this data always within our clients' reach.
5 years ago there were very few MSPs now there are many.
What to do if:

You already have an information base and you want to refresh its data. See our Data-linked services
You have acquired a compuBase information base some time ago, and you'd like to refresh its data contact our sales & marketing departments to find the best solution.
You've just acquired or are going to acquire a compuBase information base and you would like to have regular updates. contact our sales & marketing departments to plan your solution.

 Once you've acquired an information base and want to use it more than once, update management becomes a real challenge. It is important to accept the fact that, regardless of the method used, it will undoubtedly involve a cost.

More information on the cost of maintaining an information base

Direct internal cost = nil
Direct external cost = nil
Direct marketing cost: major
• Sending useless mail shots to companies that have disappeared = Mailing cost * number of useless items mailed
• Sending useless mail shots to companies that have moved = Mailing cost * number of useless items mailed
• Sending useless mail shots to companies that have changed business = Mailing cost * number of useless items mailed
• Sending useless mail shots to companies that have changed contact = Mailing cost * number of useless items mailed
• Sending useless mail shots to contacts who have changed position = Mailing cost * number of useless items mailed
• Sales team's time spent calling nonexistent accounts, finding the right contact again, etc..
After one year, all these costs correspond on average to more than 25% of the direct marketing budget and to 5-10% of marketing time.
Indirect internal cost: Extremely high.
• Loss of business opportunities with potential partners. This is due to the business that you've lost because your offer was not present / visible for contacts in need of your product.
• Loss of business opportunities with new partners. This is due to the business you've lost because you did not locate new partners.
These losses correspond to several % points of your annual turnover.

Permanence: None
Quality: Decreasing

***

Direct internal cost = Variable
Direct external cost = nil
Direct marketing cost: low
• Telephone cost
• Purchase of complementary data (e.g., TO, business registration number.)
Indirect internal cost: major
• Loss of business opportunities with potential partners. This the business that you’ve lost because your offer was not present / visible for contacts in need of your product.
• Loss of business opportunities with new partners. This the business you’ve lost because you did not locate new partners.
Several % points of your annual TO

Permanence: Unpredictable, depends on your budgets and available resources.
Quality: Unpredictable Depend on the level of training, experience and skills of the individual.

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Direct internal cost = nil
Direct external cost = Depends on provider
Direct marketing cost: low
• Telephone cost
• Purchase of complementary data (e.g Turnover)
Indirect internal cost: major
• Loss of business opportunities with new partners. This is the business you’ve lost because you did not locate new partners.
Several % points of your annual TO

Permanence: depends on your budgets and the provider's professionalism.
Quality: Unpredictable Depending on the provider; will often be limited to updating existing data.

***

Direct internal cost = nil
Direct external cost = Generally 65% of the initial budget
Direct marketing cost: Nil
Indirect internal cost: Nil

Permanence: Very strong : even if you interrupt your contract, the base continues to be maintained, and contract renewal will be all that much easier. A change in strategic target does not mean you have to buy a complete base again but just the supplement; you will thereby  avoid merge and purge costs.
Quality: Very high : regular addition of new relevant information, natural expansion of targets.
 

Updates
Database enrichment, merge and purge
Database content
Guarantees
Contact a consultant
 

Your data are essential

Sales and marketing architecture can only work effectively with a quality database.
Whether you are formulating your channel marketing strategy or analysing your marketing results, you need to rely on the quality of the information in your database.
Statistically, our studies show that 30% of the content of our clients' "partners" files, before processing, is quite simply worthless. Investing in improving the quality of your databases will bring guaranteed ROI: less time wasted by your sales and marketing teams, fewer unsuccessful mail shots, and better rates of return on all your marketing campaigns.

Below is a description of the process applied by compuBase for data cleansing 
(The percentages shown are indicative of the average results observed.)

compuBase could also qualify companies that are not present into our database in order to supply a consistent database. For this operation we will search for companies that have disappeared,  and qualified those still in business check if they are IT companies and qualify them according your need.

Usually list provides comes from Sales out report compilation, this are the ratio we have from various experience
- For a 100% file
- A the end a maximum of 75% are still in business, with no duplicate and in the IT industry.

"Data quality issues have to be seen as a strategic problem and not as a technical problem. As such, the processes of managing data and software must be designed according to the needs of the users and analysts and not according to those of technical managers."

Quality and methods
Database content
Managing  wholesaler reports
Expanding an indirect sales channel
Useful information
Creating a database
Updates
Contact a consultant