Matching consists of comparing a list of records that you have uploaded to our database to find the companies or entities that correspond.

The correspondence can be made from several reconciliation "keys":

- compuBase id (cpyCode) from a previously acquired file
- Websites
Coming soon
- Official company registration numbers (HRB, SIREN, COMPANY NUMBER etc...) 
- and others that will be added over time.

compuBase.biz is the platform that gives you access to our data (either in self-service mode, in credit mode with the Open Access formula or in subscriber mode). In this platform you have many features including the matching feature

You have access to this feature
- either via the Data/targeting menu with the matching choice 

- either by going through the topic menu (on the left) and choosing Matching in the section 
Go to the matching tool via the topic menu


- Either directly by going to the targeting tool and choosing the Matching action. 


If you have an issue using the matching tool please see the help
 

Here is a non-exhaustive list of uses and benefits.

 

Uses and Benefits of the Matching Tool

Usages	Benefits
Delete companies already in your database from a list to export thanks the compuBase targeting module	Avoid duplicates, reduce costs
Extract information from compuBase database to enrich your database	Find new contacts, email, fill in turnover, number of employees, skills etc....
Extend your address to all of the group's entities.	From a web list you will be able to retrieve all the entities in a country or in several countries.
Consolidate an internal list with a compuBase target.	Extract in the same target both the companies that are part of your list but also the target that you will have defined at compuBase
Analyze a list of companies, you client, prospects...	Once matched, you can analyze your company with the statistical tools provided by compuBase.
Sub-segmenting a list	Once matched, you can use compuBase criteria to reduce and better address your contacts.
Create complex targets	Add your list with our pre-established targeting to create larger or smaller lists.

 

The use of the matching tool varies according to your level of access:
 

Features/ Subscription	Visitor	Member / Premium Member	Open Access Subscribers	Data & Web Subscribers
Matching enable	l	l	l	l
Open and use the matching wizzard	l	l	l	l
Launch a matching on compuBase ID (cpycode)	No	l  Volume max 5,000	l  Volume max 5,000	l  Volume max 10,000
Launch a matching on file containing fields (Web site, national ID...)	No	l Volume max 5,000	l Volume max 5,000	l Volume max 10,000
Receive an email with a summary of the matching result	No	l	l	l
Save a result as a a private selection for use with other compuBase criteria	No	No	l	l
Receive a Matching Report with the original file and the indication of records matched	No	No	l	l
See the profiles of matched records	No	No	Yes if credited (you can credit the records)	Yes on the companies within the scope of the subscription
Export the profiles of matched records with compuBase data	No	No	Yes if credited (you can credit the records)	Yes on the companies within the scope of the subscription

Contact us we will carry out this matching for you

Updating is a major factor in the cost of maintaining an information base. Statistically, 60% of a company's information changes every year: 5 to 15% of businesses disappear or merge and 6 to 8% of businesses move. In companies still in operation, the staff turnover rate is around 20 to 25%.
As an indication, since 10 years, 40 % of companies that were existing at that time are no longer in activity, either because the have collapsed either because they have been acquired or merged
IT and telecoms is a fast-moving sector in which a company with a handful of employees can become a multinational in a few years. The role of compuBase is to create methods to keep this data always within our clients' reach.
5 years ago there were very few MSPs now there are many.
What to do if:

You already have an information base and you want to refresh its data. See our Data-linked services
You have acquired a compuBase information base some time ago, and you'd like to refresh its data contact our sales & marketing departments to find the best solution.
You've just acquired or are going to acquire a compuBase information base and you would like to have regular updates. contact our sales & marketing departments to plan your solution.

 Once you've acquired an information base and want to use it more than once, update management becomes a real challenge. It is important to accept the fact that, regardless of the method used, it will undoubtedly involve a cost.

More information on the cost of maintaining an information base

Direct internal cost = nil
Direct external cost = nil
Direct marketing cost: major
• Sending useless mail shots to companies that have disappeared = Mailing cost * number of useless items mailed
• Sending useless mail shots to companies that have moved = Mailing cost * number of useless items mailed
• Sending useless mail shots to companies that have changed business = Mailing cost * number of useless items mailed
• Sending useless mail shots to companies that have changed contact = Mailing cost * number of useless items mailed
• Sending useless mail shots to contacts who have changed position = Mailing cost * number of useless items mailed
• Sales team's time spent calling nonexistent accounts, finding the right contact again, etc..
After one year, all these costs correspond on average to more than 25% of the direct marketing budget and to 5-10% of marketing time.
Indirect internal cost: Extremely high.
• Loss of business opportunities with potential partners. This is due to the business that you've lost because your offer was not present / visible for contacts in need of your product.
• Loss of business opportunities with new partners. This is due to the business you've lost because you did not locate new partners.
These losses correspond to several % points of your annual turnover.

Permanence: None
Quality: Decreasing

***

Direct internal cost = Variable
Direct external cost = nil
Direct marketing cost: low
• Telephone cost
• Purchase of complementary data (e.g., TO, business registration number.)
Indirect internal cost: major
• Loss of business opportunities with potential partners. This the business that you’ve lost because your offer was not present / visible for contacts in need of your product.
• Loss of business opportunities with new partners. This the business you’ve lost because you did not locate new partners.
Several % points of your annual TO

Permanence: Unpredictable, depends on your budgets and available resources.
Quality: Unpredictable Depend on the level of training, experience and skills of the individual.

***

Direct internal cost = nil
Direct external cost = Depends on provider
Direct marketing cost: low
• Telephone cost
• Purchase of complementary data (e.g Turnover)
Indirect internal cost: major
• Loss of business opportunities with new partners. This is the business you’ve lost because you did not locate new partners.
Several % points of your annual TO

Permanence: depends on your budgets and the provider's professionalism.
Quality: Unpredictable Depending on the provider; will often be limited to updating existing data.

***

Direct internal cost = nil
Direct external cost = Generally 65% of the initial budget
Direct marketing cost: Nil
Indirect internal cost: Nil

Permanence: Very strong : even if you interrupt your contract, the base continues to be maintained, and contract renewal will be all that much easier. A change in strategic target does not mean you have to buy a complete base again but just the supplement; you will thereby  avoid merge and purge costs.
Quality: Very high : regular addition of new relevant information, natural expansion of targets.
 

Updates
Database enrichment, merge and purge
Database content
Guarantees
Contact a consultant