compuBase: The Leading ICT Channel Intelligence Company https://en.compubase.net/ 2026-06-10T01:41:34+02:00 Webzine Maker 37.7749295 -122.4194155 https://en.compubase.net/favicon.ico https://en.compubase.net/var/style/logo.jpg?v=1568276270 SMB Market: How can the ICT Channel help you? 2016-08-22T09:49:00+02:00 https://en.compubase.net/SMB-Market-How-can-the-ICT-Channel-help-you_a172.html https://en.compubase.net/photo/art/imagette/4631621-6932158.jpg 2012-08-21T14:06:00+02:00 Content
SMB Market: How can the ICT Channel help you?

> Market characteristics:
- SMBs are on the outlook for the latest IT & Telecom technologies
- more cost-conscious than larger companies
- this market represents 40 to 50 % of GDP...

> European SMBs:
- different penetration rates for IT equipment
- EE countries represent a large potential SMB market for technology
- slow and steady growth strategy
- lack of IT expertise...

> Advantages and disadvantages of working with SMBs:
- multiple channels
- less demanding than larger firms
- more exposed to financial risks...
Provide a detailed analysis to understand better the IT & Telecom Channel organisation within the SMB market.

> Channel partners addressing to SMBs:
- most of the Channel partners target SMBs
- they have a higher share of Network & Telecom products than all resellers...

> How to work efficiently with SMB partners:
- price is an essential factor for the final decision
- important to focus on the quality of service...

> Key figures on: vertical markets, technical skills and sales methods

> Retail: an alternative way to reach the SMB market

> The role of wholesalers in the SMB segment


OTHER LINKS
Country by country channel information
Other downloadable studies
Make a count on the database
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]]> The management team 2018-06-14T10:33:00+02:00 https://en.compubase.net/The-management-team_a114.html https://en.compubase.net/photo/art/imagette/4152768-6303613.jpg 2012-04-14T09:44:00+02:00 The management team
Jack Mandard, Founder and CEO

A graduate of IPAG, Jack has worked in the IT industry for more than 20 years and has held various positions in marketing for software publishers and manufacturers. His previous position was Director of Marketing Europe for Borland International.

The management team
Véronique Cales, Financial and Administrative Manager

Véronique joined compuBase in 1995. She has strong experience in the field of financial and administrative management having  previously worked in the food industry for IRIS Industries.

OTHER LINKS
compuBase web sites
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]]> Partnerships with consulting companies 2021-12-10T18:45:00+01:00 https://en.compubase.net/Partnerships-with-consulting-companies_a69.html 2012-02-28T15:34:00+01:00 What we provide :
Expertise that complements your own: In depth knowledge of the economic structure of IT and telecom partners is essential for making recommendations or for setting up a partner recruiting or accreditation campaign.

Save time: We offer products and services that will enable you to save time in analysing distribution networks. Our Channel Mapping, Channel Ranking and Channel Scoring offers are the cornerstones on which you can build your consulting and business development offer.


What we are looking for:

We are looking for partners with local or global coverage, specialising in marketing support or setting up distribution networks. We want to implement joint marketing of our offers, in which the consulting company would be responsible for distributing our consulting services locally along with their own offers.

We are especially seeking partners for the following countries or areas:
• Austria
• Germany
• Benelux
• Spain
• Hungary
• Italy
• Scandinavia
• Poland
• Czech Rep.
• Russia
• Switzerland
• United States
• South America
• Asia
• India


 

OTHER LINKS
The database content
Quality control and data management
The company
Contact a consultant

 


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