You are managing relationships with numerous partners and wish to focus only on those that merit investment. You seek to understand the potential of each point of sale and tailor your communication to specific, homogenous targets.
Identifying your strengths and weaknesses in comparison to market competitors is also a priority for you. Additionally, you aim to synchronize your channel communication with that of your wholesalers.
The following services from compuBase can assist you in these endeavors:

The Channel Ranking provides you with a list of partners in your market with an estimation of their revenues in your product category. The results of this analysis are provided in the form of a database delivered in Excel format.
Channel Ranking enables you to better allocate sales and marketing resources.
• Learn more (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites…)
 

The Channel Benchmarking enables you to understand your distribution network's strengths and weaknesses in relation to those of your competitors on a given market.
The analysis is delivered in the form of a study which will help you formulate recruitment and communication strategies.
• Learn more  (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites...)
 
• BENCHMARKING DEMO : CLICK HERE

The Channel Scoring is the most complete exercise in terms of optimizing an indirect sales network.
The aim of this service is to define your sales and marketing strategy account by account: Conquer, Keep, Educate, Inform, etc., according to your quantitative and qualitative strengths and weaknesses.
• Learn more (Detailed description of process and methodology, client case and ROI, cost concept, times, prerequisites…)

The Channel Review is a study which aims to provide an overview of distribution channel coverage in relation to a target market. The aim of a Channel Review is to identify the strengths and weaknesses of a distribution network.
The target market is made up of partners who commercialize a given type of solution. For a Channel Review we compare the distribution channel of the brand studied with the target market.
About the methodology: - Results are provided in the form of rate of coverage and discrepancies between the target market and the channel under study.
At best the Channel Review shows brand position (in terms of rate of coverage) for top partners identified as strongly contributing to the market. 
 • LEARN MORE ( Detailed description of process and methodology, concept,  prerequisites…)

Expanding your sales channel
Client feedback
Managing wholesaler reports
Database purging & merging
Contact a consultant

 

Below an extract of our clients by type of operation realized 
 

• Why our clients love us

• Specific targeting in the Cloud : Identifying companies with specific Cloud skillsets. See the targeted information available in our database for Europe

• Market survey : IT ecosystem mapping for specific typologies of market players. Learn more about the different types of bespoke market surveys we can supply

• Specific studies  : Highly targeted studies of a specific category of market player for certain countries only, supplied with additional consultancy services. See more about some of different consultancy services available

• Subscription to the database: Different subscription packages allow access to different depths of information so that you only pay for access to the type of data you are really looking for. Find out more about the different subscription packages available

• Scoring & Benchmarking : Access to a scored database of potential partner companies to optimize partner recruitment. Benchmarking studies to increase market understanding. See the associated services 

• Partner qualification and telemarketing campaigns:  compuBase organized bespoke telemarketing campaigns to identify partners with the technical skills and resale relations necessary for a specific market. See the associated service 

• Full access to the EMEA Cloud Partners database :  Intel increases its coverage of IT partners active in Cloud thanks to a permanent access to the compuBase partner database via the compubase.biz  platform.

• Ranking: Partner ranking is used to determine the top partners in terms of turnover reallised for a specific product category. Learn more

• Database cleaning: Our database purge, merge and enrichment services provide access to a clean updated base of partner information. Learn more

• Business Intelligence and detailed market analysis: The detailed business intelligence compuBase provided on ICT partners in various countries, allowed OVH to qualify their existing client database  and carry out specific geo-marketing campaigns for their partner recruitment.  Access our partner database here

• Analysis of stocks: Our web portal compubase.biz provides information on wholesalers' stock in real time. Find out more about this and the other services available on compubase.biz here

• Appointment scheduling – recruiting business partners: Our emailing and telemarketing services, coupled with precision targeting of contacts in our database, mean that we can accompany our clients in their channel recruitment programmes  right up to scheduling their appointments with potential partners. Find out more about our direct marketing services here

To find out more about these or any other of our services and solutions, contact us here
 

Client feedback	Accessing our database	Channel Knowledge & Resources

 

 

Channel Ranking provides you with a list of partners in your market with an estimation of their revenues in your product category. The results of this analysis are provided in the form of a database delivered in Excel format.
Channel Ranking enables you to better allocate sales and marketing resources.
• LEARN MORE (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites…)
 

Channel Benchmarking enables you to understand your distribution network's strengths and weaknesses in relation to those of your competitors on a given market.
The analysis is delivered in the form of a study which will help you formulate recruitment and communication strategies.
• LEARN MORE: (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites...)
• SEE THE DEMO
 

Channel Scoring is the most complete exercise in terms of optimising an indirect sales network.
The aim of this service is to define your sales and marketing strategy account by account: Conquer, Keep, Educate, Inform, etc., according to your quantitative and qualitative strengths and weaknesses.
• LEARN MORE ( Detailed description of process and methodology, client case and ROI, cost concept, times, prerequisites…)

This estimation of your wallet share per partner is made after Channel Ranking. It is achieved by comparing your sales data per partner with that partner's turnover in your product category. This exercise requires the sales data for each reseller. The end result is that you will be able to assess the potential increase in turnover per partner.
• LEARN MORE  ( Detailed description of process and methodology, client case and ROI, cost concept, times, prerequisites…) 

Expanding an indirect sales network
Client feedback
How to manage your wholesaler reports
Database, merge, purge and cleaning
Contact a consultant
 

Scoring is a qualitative study of a distribution network used  to evaluate potential or existing partners according to their capacity to correspond to a pre-defined profile.

To establish a pre-defined profile contact a consultant  for information on our BRS offering, or subscribe to the online Scoring service which allows you to perform the Scoring by yourself.

For online Scoring, the profile is determined by creating and saving a selection of attributes with the help of the target module. Each selection corresponds to a profile.

The Scoring tool will allow you to rate each of the companies belonging to the final target taking into account the company's capacity to belong to each of the profiles. You can attribute a  weight to each profile according to the importance given to each of them.

 Scoring will increase your ROI, ideally completing a Ranking operation (evaluation of a reseller’s T/O per category of products) by adding the qualitative approach to a quantitative one.

ROI (number of +) according to the applied method

Study axes of your market / ROI

Company T/O only : +
T/O of my brand with the company: ++
T/O of my brand with the company + evaluation of the potential T/O (Ranking) with the company: +++++
T/O of my brand with the company + evaluation of the potential T/O + Scoring: ++++++++

The Scoring strengthens further the validity of your market approach.

We deliver an Excel file including the list of the scored companies; each  company entry contains the following information:

- the compuBase code
- the name of the scored company
- the main business model activity
- the global score
- Scoring details per each of the scored categories

In addition we deliver statistical analysis of the results and a detailed methodology explanation.

The above explanation implies that you already dispose of a compuBase subscription with the Ranking-Scoring options active (for all information regarding this subject please contact our sales consultants).
Step 1: Log on; define with the help of your selection module the different profiles. The profile corresponds to a saved selection.
Step 2: Do your final selection containing the companies to score while still in the same module.
Step 3: Choose the “Ranking-Scoring” option and then follow the online instructions.
Step 4: You will receive the Excel file containing the Scoring results.

Profile type
The selections used in the Scoring can also be done with the selection criteria as well as with the use of multiple selections or with saved indexes in the Keyword section.

The latter is of a particular interest if you want to use one of your own files as a profile (e.g. a clients list) or if you want to use the result of a performed Ranking.

Target

Thanks to the targeting tool, the profiles are independent from the final section used for the Scoring and therefore it is not necessary to integrate your final selection when defining the profile.
But when performing a Scoring, a selection to be scored is compulsory…

The above explanation implies that you already dispose of a compuBase subscription with the Ranking-Scoring options active (for all information regarding this subject please contact our sales consultants).
1- Perform a Ranking
2- Analyze your Ranking and determine a list of companies presenting a particular interest for you
3- Save an Excel file under 2003 format containing the corresponding list of the compuBase codes (cpyCode)
4- Use the “Import-Matching” module and the option “Import from a compuExpert file”
5- With the help of this option you will create a keyword. The keyword corresponds to a profile to be used within your Scoring module.
6- Launch the Scoring on your compuBase selection and use the keyword like any other profile

- Download a Scoring sample

- Learn more about indirect the compuBase services for channel optimization

- Download the new Scoring module screens

 

As for the Scoring, the Mirroring consists in identifying the ideal partners within your market thanks to qualitative attributes..

On the contrary to the Scoring, to launch a Mirroring, compuBase will use the list of partners you provided us and we will then define the ideal partners.

> More information on  Mirroring

A client case study for scoring
The database content
ICT industry statistics
The ICT partner toolbox
Contact a consultant