You are managing relationships with numerous partners and wish to focus only on those that merit investment. You seek to understand the potential of each point of sale and tailor your communication to specific, homogenous targets.
Identifying your strengths and weaknesses in comparison to market competitors is also a priority for you. Additionally, you aim to synchronize your channel communication with that of your wholesalers.
The following services from compuBase can assist you in these endeavors:

The Channel Ranking provides you with a list of partners in your market with an estimation of their revenues in your product category. The results of this analysis are provided in the form of a database delivered in Excel format.
Channel Ranking enables you to better allocate sales and marketing resources.
• Learn more (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites…)
 

The Channel Benchmarking enables you to understand your distribution network's strengths and weaknesses in relation to those of your competitors on a given market.
The analysis is delivered in the form of a study which will help you formulate recruitment and communication strategies.
• Learn more  (detailed description of the process and methodology, client cases and ROI, cost concept, timeframes, prerequisites...)
 
• BENCHMARKING DEMO : CLICK HERE

The Channel Scoring is the most complete exercise in terms of optimizing an indirect sales network.
The aim of this service is to define your sales and marketing strategy account by account: Conquer, Keep, Educate, Inform, etc., according to your quantitative and qualitative strengths and weaknesses.
• Learn more (Detailed description of process and methodology, client case and ROI, cost concept, times, prerequisites…)

The Channel Review is a study which aims to provide an overview of distribution channel coverage in relation to a target market. The aim of a Channel Review is to identify the strengths and weaknesses of a distribution network.
The target market is made up of partners who commercialize a given type of solution. For a Channel Review we compare the distribution channel of the brand studied with the target market.
About the methodology: - Results are provided in the form of rate of coverage and discrepancies between the target market and the channel under study.
At best the Channel Review shows brand position (in terms of rate of coverage) for top partners identified as strongly contributing to the market. 
 • LEARN MORE ( Detailed description of process and methodology, concept,  prerequisites…)

Expanding your sales channel
Client feedback
Managing wholesaler reports
Database purging & merging
Contact a consultant

 

Below an extract of our clients by type of operation realized 
 

• Why our clients love us

• Specific targeting in the Cloud : Identifying companies with specific Cloud skillsets. See the targeted information available in our database for Europe

• Market survey : IT ecosystem mapping for specific typologies of market players. Learn more about the different types of bespoke market surveys we can supply

• Specific studies  : Highly targeted studies of a specific category of market player for certain countries only, supplied with additional consultancy services. See more about some of different consultancy services available

• Subscription to the database: Different subscription packages allow access to different depths of information so that you only pay for access to the type of data you are really looking for. Find out more about the different subscription packages available

• Scoring & Benchmarking : Access to a scored database of potential partner companies to optimize partner recruitment. Benchmarking studies to increase market understanding. See the associated services 

• Partner qualification and telemarketing campaigns:  compuBase organized bespoke telemarketing campaigns to identify partners with the technical skills and resale relations necessary for a specific market. See the associated service 

• Full access to the EMEA Cloud Partners database :  Intel increases its coverage of IT partners active in Cloud thanks to a permanent access to the compuBase partner database via the compubase.biz  platform.

• Ranking: Partner ranking is used to determine the top partners in terms of turnover reallised for a specific product category. Learn more

• Database cleaning: Our database purge, merge and enrichment services provide access to a clean updated base of partner information. Learn more

• Business Intelligence and detailed market analysis: The detailed business intelligence compuBase provided on ICT partners in various countries, allowed OVH to qualify their existing client database  and carry out specific geo-marketing campaigns for their partner recruitment.  Access our partner database here

• Analysis of stocks: Our web portal compubase.biz provides information on wholesalers' stock in real time. Find out more about this and the other services available on compubase.biz here

• Appointment scheduling – recruiting business partners: Our emailing and telemarketing services, coupled with precision targeting of contacts in our database, mean that we can accompany our clients in their channel recruitment programmes  right up to scheduling their appointments with potential partners. Find out more about our direct marketing services here

To find out more about these or any other of our services and solutions, contact us here
 

Client feedback	Accessing our database	Channel Knowledge & Resources

 

 

Many companies have large product catalogues and/or of sale services that make the company turnover difficult to interpret accurately.

• Recruitment:

Our client cases have shown us that when you focus on companies with very high potential, you increase your recruitments by 4.

Optimisation:
By knowing your share of wallet, you will be able to improve the way you work with your partners depending on their business potential (incremental or total) and not just  according to the turnover realised with them.
With the Ranking, you can also know the sensibility of a reseller to a certain product. Indeed, you can tell that a reseller who makes 100% of his turnover in your product category is different from a reseller who makes only 3% of  turnover on the same product, however both resellers may be making the same turnover with you…

Theses approaches allow you to accelerate your increase in revenue and to adapt your business resources to the real potential of any given account.

Market appraisal (Market Sizing / Market Capacity):
This service can also be very useful to calculate Market Capacity exercises for most products. You will be able to calculate your business potential by:
- Region
- Type of contact
- Market Target
The compuBase’s Consulting team will assist you in this operation because market appraisal requires product knowledge, the data in our database and the appropriate  methodology to gather information.
For a new sales team, market appraisal can be used to calculate the potential for each target market.

3 possible options:

1) The Ranking option is available for any compuBase online subscriber at Expert level.
This module is an optional module that has its own subscription.


2) If you have another level of subscription, please contact a consultant
to discuss the conditions of your subscription.

Whatever your subscription level, you will have to choose the Ranking modules you need (see the different categories below).

The Ranking depends on the number of modules chosen and the number of data files concerned.


3) For  non-subscribers, compuBase can make a Ranking on demand, for a  specific operation.
 

To perform a Ranking, we start with the data available in the compuBase database.

Most companies in our database supply answers to the questions we ask but for some companies we don't have the information requested. We therefore use modelisation to calculate the relevant information for use in the ranking.

Modelisation incorporates many factors: the main activity of the company, the structure of the turnover already known, the company turnover, the number of employees, the country, etc.The resulting information is relevant because it is based on a statistical database of over 120,000 companies. 

The ranking result represents a range for  turnover, for example: between 250 K€ and 325 K€ of turnover made for laserjet printers.
To make a ranking easier to use, compuBase also supplies a median (middle of the range) and a reliance grade or a solidity grade that is calculated according to the number of models used to reach the result.

compuBase certifies that the result will be correct for 80 % to 90 % of the companies, which means that if you were to ask the company for the information we calculate, the reality would be within the range supplied by compuBase.

There are 7 different module options.

System Ranking Module:
Ranking available on the following products: Server, Laptop, PDA, Station, Light PC, Mainframe, Desktop (normal / assembled)

Networks Ranking Module:
Ranking available on the following products: Wifi Equipment, Network Cards, PBX, Hub-Switch-Routeur, security administration softwares, OS networks, Storage management softwares

Packaged Software Ranking Module:
Ranking available on the following products: Office automation, CRM and management, vertical, Games-Family, storage softwares, security softwares

Printing Ranking Module:
Ranking available on the following products: black & white laserjet, color laserjet, All-In-One, Inkjet, matrix, other printers

Storage Ranking Module:
Ranking available on the following products: DAS, SAN, NAS, fiber optic component, magnetic tape reader, optical storage, storage software

Office Automation Ranking Module:
Ranking available on the following products: Copier and All-In-One copier, fax, telephone (except PBX), Consumable, other office automation products

Big Headings Ranking Module:
Ranking available for the following categories: System Product, Network/Telecom Product, Packaged Software, All-In-One printer, peripheral storage, other peripheral, office automation and consumable product, other technological products, non-IT-sales.
This module is for wholesalers and only gives access to the mentioned headings.

compuBase proposes two types of Ranking:

The Subscription compuBase online Expert level with Ranking, which has the following characteristics:
- day-to-day updating of the Ranking results
- access to any company profile
- an unlimited number of Rankings during your subscription
- longtime operation

The Ranking on demand (Service offering - RMS), which has the  following characteristics:
- more consulting support
- double phone check of the 200 biggest companies
- no obligation to subscribe
- separate purchase of the complete data cards
- single delivery for one specific operation

- Download an example of Ranking

- Ranking module screen shots
 
- Read a client case study

 

Channel optimisation
Client references
Accessing the database and industry statistics
Contact a consultant

 

Data & Marketing Services
Web Platforms & Services
Contact a consultant