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Vertical markets targeted by IT companies

Vertical markets targeted by IT companies

06/04/2026 | Channel Consulting

When making a selection of potential business partners it is important to know which vertical markets they address. Each market has its own particularities when it comes to the sales and marketing techniques required and it is better to work with partners who have some knowledge and experience of...

Analysis : The relative importance of SaaS for different categories of software and target markets

02/09/2012 | Studies available on download / Published analyses

Accessing software solutions in SaaS mode is no longer an issue, however the distribution of such solutions varies depending on the category of software. A study of 410 solutions referenced in the compuBase database reveals that not all categories are affected in the same way by the SaaS...

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