Trend Micro Partner Channel - a Dynamic Analysis by compuBase

Trend Micro operates a global indirect channel through its Trend Partner Program, supporting over 147,000 partners worldwide . The program caters to resellers, MSPs, MSSPs, and professional services firms, offering benefits such as deal registration, co-selling opportunities, rebates, and access to the Trend Vision One platform . Partners receive personalized enablement plans, technical training, and marketing resources to enhance their capabilities and profitability.


Foreword

Trend Micro offers a comprehensive cybersecurity platform designed to protect organizations across various sectors. Its flagship solution, Trend Vision One™, integrates extended detection and response (XDR), risk management, and threat intelligence to deliver proactive security outcomes. 

The company's product suite addresses diverse needs, including:
 
Endpoint Security: Protects devices against malware, ransomware, and advanced threats. ​​Cloud Security: Secures cloud-native applications and infrastructure. Network Security: Provides intrusion prevention and network detection and response. Email and Collaboration Security: Safeguards against phishing and targeted attacks.
  Trend Micro serves a wide range of industries, such as healthcare, manufacturing, oil and gas, automotive, government, and financial services, offering tailored solutions to meet specific regulatory and operational requirements.

By leveraging AI-driven technologies and a unified platform approach, Trend Micro enables organizations to detect, respond to, and mitigate cyber threats effectively.

 Trend Micro works with the indirect channel through its global Trend Partner Program, supporting:
 
Resellers & Distributors. MSPs (Managed Service Providers. MSSPs (Managed Security Service Providers) Cloud & Technology Partners
Key Elements:

 
Tiered Program: Offers Silver, Gold, Platinum levels with increasing benefits Deal Registration: Protects partner efforts and boosts margins Partner Portal: Access to sales tools, training, marketing assets Incentives & Rebates: Performance-based rewards Co-Selling Support: Collaboration on enterprise opportunities ​Technical Enablement: Certifications, workshops, and sales training  The program emphasizes joint value creation and long-term profitability for partners across SMB and enterprise markets.

Trend Micro partner cerfications

Trend Micro Partner Certifications – Overview

Trend Micro's partner certifications are structured to recognize and enhance the capabilities of its partners through a tiered system and specialized competencies.

Partner Tiers

Trend Micro's Partner Program comprises four tiers, each offering distinct benefits and requirements:
Registered: Entry-level tier providing access to basic resources and tools. Skilled: Requires completion of specific sales and technical training, granting additional support and benefits. Expert: Demands advanced certifications and a proven track record, offering higher incentives and co-selling opportunities. Elite: Top-tier status for partners demonstrating exceptional performance and commitment, receiving the most comprehensive benefits package. Advancement through these tiers is based on factors such as sales performance, technical expertise, and customer engagement. 

Competency Certifications

Beyond the tiered structure, Trend Micro offers competency certifications in key areas to acknowledge specialized expertise:
Professional Services: For partners delivering consulting and implementation services. Managed Security Services: Recognizing capabilities in providing managed security solutions. Incident Response: For expertise in responding to and mitigating security incidents. Cloud Security: Focusing on securing cloud environments and services. Security Operations Center (SOC): Acknowledging proficiency in operating and managing SOCs. Achieving these competencies provides partners with badges, enhanced visibility, marketing support, and potential financial incentives.

Technical Certifications


Trend Micro offers a range of technical certifications through its education platform, Trend Campus, and authorized training centers

 
Trend Micro Certified Professional: Validates foundational knowledge in Trend Micro products. Trend Micro Certified Expert: Demonstrates advanced expertise and experience.​​


Certifications are available for various products, including Apex One, Vision One, Deep Security, Deep Discovery, and TippingPoint. Training options include self-paced online courses and instructor-led sessions. 


These certifications are designed to equip partners with the necessary skills to effectively deploy and manage Trend Micro solutions, thereby enhancing their service offerings and market competitiveness.


Clients Total number of Trend Micro partners in the compuBase database:

1 E 1 brands/TrendMicro_All.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 19316 Trend Micro 0 Volume of Trend Micro Partners by group of countries

Definition of an Trend Micro Partner

Any qualified partner:
Reselling, integrating, or supporting regularly Trend Micro solutions such as
Anti-virus, Anti-spam, End point protection and other security appliances . Or with one of the following accreditations / Certifications (some name may have changed) Trend Micro Platinum Partner Trend Micro Gold Partner Trend Micro Silver Partner Trend Micro Bronze Partner Trend Micro Distributor Partner

1 E 1 brands/TrendMicro/TrendMicro_product_all.sel 0 0 0 1 1 0 0 1 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 5854 Anti-virus, Anti-spam, End point protection and other security appliances resel 0 Trend Micro partner by product category
1 E 1 Brands/TrendMicro_all.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 21679 Trend Micro Platinum Partner 0 21678 Trend Micro Gold Partner 0 21680 Trend Micro Silver Partner 0 21677 Trend Micro Bronze Partner 0 22009 Trend Micro Distributor Partner 0 Trend Micro partners and Certified Partners

You can have access to Trend Micro partner list here

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

You can access to Trend Micro partners Using our Targeting Tool
It is easy to tune your target of Trend Micro partner list just, you will be able to use filter to design your personal list. 
Click here 

Main business model of IT Partners working with Trend Micro 1 E 1 Brands/TrendMicro_All.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 16000 Manufacturer 0 15990 Software publisher (ISV) 0 15989 Software publisher specific to a trade or profession (ISV) 0 15988 Software publisher for a specific company process (ISV) 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Managed Services (hosting, managed services, integration, maintenance, custom software development, etc.) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom & network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 15998 Reselling to enterprises (hardware, software & services) 0 15997 Wholesaler (resale of IT and Telecom Product and Solutions to resellers) 0 19130 Web agency 0 16002 Other activities dedicated to the ICT sector (Training, finance, press, association, fair, etc.) 0 16240 Main activity non-qualified 0

Trend Micro's partners by size ranges 1 E 1 0 0 0 brands/TrendMicro_All.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 2665 Unknown number of employees 0 2666 1 person 0 2667 2 to 4 persons 0 2668 5 to 9 persons 0 2669 10 to 24 persons 0 2670 25 to 49 persons 0 2671 50 to 99 persons 0 4329 100 to 249 persons 0 2672 250 to 499 persons 0 22365 500 to 2499 persons 0 17103 more than 2500 persons 0

My myStatsID2 GFX donut here...

What is the overlap between Trend Micro's partners and other vendors' channels?
Among all Trend Micro partners, how many also collaborate with other brands, ranked in descending order by volume 1 E 1 brands/TrendMicro_All.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 19293 Microsoft 0 19283 HP 0 19283 Cisco 0 19274 Cisco 0 21887 HPE 0 19284 IBM 0 19289 Lenovo 0 20959 Citrix 0 19276 Dell 0 19314 Symantec 0 19292 McAfee 0 20996 VMWare 0