Sophos Partner Channel - a Dynamic Analysis by compuBase

Sophos is a global cybersecurity company that offers a range of security solutions, including network, endpoint, and cloud security. 
As most of vendors Sophos use an indirect channel that involves utilizing intermediaries or partners to sell products or services to end customers. Instead of selling directly to customers, the company relies on a network of resellers, distributors, value-added resellers (VARs), system integrators, or managed service providers (MSPs) and more specifically (MSSPs) to reach the market.
Sophos has historically employed an indirect channel strategy to distribute its security products. This means that they have established partnerships with various types of channel partners who act as intermediaries between Sophos and the end customers. These channel partners, such as resellers and VARs, sell Sophos' products to businesses or individuals who require cybersecurity solutions.
By leveraging an indirect channel strategy, Sophos benefits from the expertise and reach of its channel partners. These partners have established relationships with customers and possess knowledge about the local market, which allows for a more efficient and targeted distribution of Sophos' products. The channel partners typically receive training, marketing support, and sales enablement resources from Sophos to effectively represent and sell their products.
It's important to note that often companies such as Sophos may adopt a hybrid channel strategy, combining both direct and indirect sales approaches, based on their specific business objectives and market conditions.