Printing Channel Business Intelligence: find the top partners quickly


The benefits of working with Channel business intelligence are obvious:


For example: The following graph shows the main activities for partners in the printing channel by range of revenue.

Click on image to read
We can see that the typology of a distribution network selling over 200K/annum in printing products is completely different to that of a network making 10K€/annum.
 
A closer look shows reveals that there are 3 main groups within the distribution network:
 
Companies making an annual TO in printing products of less than 25 K€, where the market is fragmented and service companies are well represented.  Companies making an annual TO in printing products between 25 K€ et 1.5 M€, where the market is dominated by B2B distribution Companies making an annual TO greater than 1.5 M€ in printing products where retail looms large
 

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