Panasonic Partner Channel - a Dynamic Analysis by compuBase

Panasonic, founded in 1918 by Kōnosuke Matsushita, initially focused on lightbulb sockets. As it expanded into the IT industry, Panasonic embraced a wide array of electronics, including radios, TVs, and personal computers. Key to its growth was its work with channel partners, adapting to market changes and customer needs. Panasonic developed a robust channel ecosystem, collaborating with dealers and resellers, providing them with innovative IT and electronic solutions. This channel strategy significantly contributed to Panasonic's global reach in the IT industry, balancing direct sales with strong partner relationships to enhance market penetration and customer service.


Foreword

Panasonic's range of products in the IT sector includes various technologies and solutions tailored for different market segments.

Their IT-related offerings encompass: Toughbook: Panasonic's rugged laptops and tablets, designed for challenging environments, are part of their IT product range. Business Solutions: Panasonic provides advanced solutions for businesses, including professional display systems, projectors, and broadcast solutions. They also offer digital AV switchers and mixers, studio camera systems, and professional monitors. Security Systems: Panasonic is involved in security and surveillance solutions, offering CCTV cameras, network video recorders, video door phones, and home safety solutions. Communication Solutions: This includes telecommunication systems like cordless and corded phones, mobile phones, PBX systems, HD communication systems, and network video interfaces. Consumer Electronics: This includes a broad range of home appliances and entertainment devices, such as televisions, audio systems, and personal care products. Panasonic also provides Smart Factory Solutions, Automotive Solutions, Energy Solutions, Industrial Devices and components.

The Panasonic channel strategy involves collaborating with a network of indirect channel partners, including dealers and resellers. Panasonic supports these partners with resources like training, marketing materials, and technical support, helping them effectively market and sell Panasonic products. This approach allows Panasonic to extend its reach into various markets and cater to a diverse range of customer needs, leveraging the local expertise and established customer relationships of its channel partners.

Clients Total number of Panasonic partners in the compuBase database:


Definition of a Panasonic Partner

Any qualified partner:
 
Reselling, integrating, or supporting regularly Panasonic products  such as Inkjet printers / inkjet all in one printers. Office A4 laser printers or A4 Multi Function Printer. Office A3/A4 laser printers or A3/A4 Multi Function Printer. And MPS External and internal hard drives. Unified Communication & PBX ( iPBX - PABX - EPABX). CCTV - IP Camera. Laptops & Netbook. Mobile phone and Smart phone. Tablet PCs, e-book reselling. Video projectors. Computer screens /monitors (<=40) resel. Large Flat Screen TV (Plasma & LCD >40 inches). Digital photo, analog and digital camcorder.  
Or with one of the following accreditations / Certifications (some name may have changed) Panasonic Certified Partner Panasonic Premier Partner Panasonic Registered Panasonic Expert Panasonic Solutions Panasonic ISV

Volume of partners for Panasonic solutions 1 E 1 Brands/Panasonic_All.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 21551 Office A4 laser printers or A4 Multi Function Printer resel. 0 1334 Office A3/A4 laser printers or A3/A4 Multi Function Printer resel. 0 1154 Photocopier or Multifunction copier ( MFC) resel. 0 1433 External and internal hard drives resel. 0 1586 Unified Communication & PBX ( iPBX - PABX - EPABX) resel. 0 21908 CCTV - IP Camera resale 0 1615 Laptops & Netbook resel. 0 1173 Mobile phone and Smart phone resel. 0 18347 Tablet PCs, e-book reselling (new) 0 1176 Video projectors resel. 0 1472 Computer screens /monitors (<=40) resel. 0 16246 Large Flat Screen TV (Plasma & LCD >40 inches) resel. 0 4326 Digital photo, analog and digital camcorder resel. 0 Panasonic Partners by solutions

You can have access to Panasonic's partner list here

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

You can access to Panasonic partners Using our Targeting Tool
It is easy to tune your target of Panasonic partner list just, you will be able to use filter to design your personal list. 
Click here 

Main business model of IT Partners working with Panasonic 1 E 1 Brands/Panasonic_All.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 16000 Manufacturer 0 15990 Software publisher (ISV) 0 15989 Software publisher specific to a trade or profession (ISV) 0 15988 Software publisher for a specific company process (ISV) 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Managed Services (hosting, managed services, integration, maintenance, custom software development, etc.) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom & network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 15998 Reselling to enterprises (hardware, software & services) 0 15997 Wholesaler (resale of IT and Telecom Product and Solutions to resellers) 0 19130 Web agency 0 16002 Other activities dedicated to the ICT sector (Training, finance, press, association, fair, etc.) 0 16240 Main activity non-qualified 0

Panasonic's partners by size ranges 1 E 1 0 0 0 brands/Panasonic_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 2665 Unknown number of employees 0 2666 1 person 0 2667 2 to 4 persons 0 2668 5 to 9 persons 0 2669 10 to 24 persons 0 2670 25 to 49 persons 0 2671 50 to 99 persons 0 4329 100 to 249 persons 0 2672 250 to 499 persons 0 22365 500 to 2499 persons 0 17103 more than 2500 persons 0

My myStatsID2 GFX donut here...

Panasonic partners are also reselling / integrating other brands who are those brands? 1 E 1 brands/Panasonic_all.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 19283 HP Inc 0 19308 Samsung 0 19293 Microsoft 0 19273 Canon 0 19279 Epson 0 19312 Sony 0 20971 LG 0 19268 Acer 0 19289 Lenovo 0 19315 Toshiba 0 19270 Apple 0 20984 Philips 0 19276 Dell 0 19280 Fujitsu 0 19271 Brother 0