Netgear Partner Channel - a Dynamic Analysis by compuBase

Netgear operates an indirect sales model through its Solution Partner Program, engaging value-added resellers (VARs), managed service providers (MSPs), and distributors. This program offers tiered benefits—including marketing support, training, and rebates—to enhance partner profitability and customer reach. Partners leverage Netgear's cloud-managed networking products, such as WiFi 6/6E access points and PoE switches, to deliver scalable solutions across various sectors, including SMB, education, and hospitality.


Foreword

Netgear offers a broad range of networking solutions catering to both home users and small to medium-sized businesses (SMBs). Their product lineup includes Wi-Fi routers, mesh systems, switches, and access points. For consumers, the Orbi and Nighthawk series provide high-performance Wi-Fi, including the latest Wi-Fi 6E and Wi-Fi 7 technologies, ensuring robust connectivity for gaming, streaming, and smart home applications .

In the business sector, Netgear delivers scalable networking solutions such as managed switches, PoE access points, and cloud-managed devices via the Insight platform, targeting SMBs, education, hospitality, and retail industries . With a global presence, Netgear distributes its products through retail outlets, value-added resellers, and service providers, addressing diverse connectivity needs across various markets.

Netgear uses an indirect channel model, relying on partners such as:

Distributors (e.g., Ingram Micro, Tech Data)

VARs (Value-Added Resellers)

MSPs (Managed Service Providers)

These partners sell Netgear products to end customers, especially SMBs and prosumers. Netgear supports them through the Solution Partner Program, which offers:

Deal registration

Marketing resources

Training & certification

Special pricing & rebates

Access to Netgear’s Insight cloud-managed platform

This model allows Netgear to scale globally while focusing its own resources on R&D and partner enablement.


Netgear partner cerfications

Netgear Partner Certifications – Overview

Netgear offers a structured Solution Partner Program with certification levels and technical trainings to support its indirect channel.
Partner Certification Levels

NSP Basic
Entry-level status for partners complying with program terms. Benefits include:

Access to the partner portal

Distributor discounts

Deal registration

NSP Platinum
For partners meeting revenue thresholds and demonstrating sales and technical capabilities. Includes:

Additional discounts

Level 2 technical support

MDF (Marketing Development Funds)

Access to advanced training and demo units

NSP Platinum+
Highest tier, for partners with significant business volume and focus on vertical markets. Benefits include:

Enhanced incentives

Strategic support

Additional marketing resources Technical Certifications (via Netgear Academy)

AV Certification Level 1 – Fundamentals of AV over IP and network basics

SDVoE Design Partner Certification – Design skills for SDVoE-based AV over IP solutions

Switch Training – In-depth training on Netgear’s ProAV and business switches

Insight & Pro WiFi Training – Covers cloud-managed networking and WiFi deployment

These certifications enable partners to deepen their technical expertise and become trusted solution providers.


Clients Total number of Netgear partners in the compuBase database:

1 E 1 brands/Netgear_all.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 19298 Netgear 0 Volume of Netgear Partners by group of countries

Definition of an Netgear Partner

Any qualified partner:
Reselling, integrating, or supporting regularly Netgear solutions such as
Storage solutions for server / NAS External and internal hard drives Switches Router Firewall hardware and other security appliances  Wireless LAN products (cards, routers.....) Or with one of the following accreditations / Certifications (some name may have changed) Netgear Authorized Reseller

1 E 1 brands/Netgear/netgear_product_all.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 1377 Storage solutions for server / NAS resel. 0 1433 External and internal hard drives resel. 0 1556 Switches resel. 0 1521 Router resel. 0 17121 Firewall hardware and other security appliances resel. 0 16208 Resale of wireless LAN products (cards, routers.....) 0 Netgear partner by product category

You can have access to Netgear partner list here

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

You can access to Netgear partners Using our Targeting Tool
It is easy to tune your target of Netgear partner list just, you will be able to use filter to design your personal list. 
Click here 

Main business model of IT Partners working with Netgear 1 E 1 Brands/Netgear_All.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 16000 Manufacturer 0 15990 Software publisher (ISV) 0 15989 Software publisher specific to a trade or profession (ISV) 0 15988 Software publisher for a specific company process (ISV) 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Managed Services (hosting, managed services, integration, maintenance, custom software development, etc.) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom & network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 15998 Reselling to enterprises (hardware, software & services) 0 15997 Wholesaler (resale of IT and Telecom Product and Solutions to resellers) 0 19130 Web agency 0 16002 Other activities dedicated to the ICT sector (Training, finance, press, association, fair, etc.) 0 16240 Main activity non-qualified 0

Netgear's partners by size ranges 1 E 1 0 0 0 brands/Netgear_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 2665 Unknown number of employees 0 2666 1 person 0 2667 2 to 4 persons 0 2668 5 to 9 persons 0 2669 10 to 24 persons 0 2670 25 to 49 persons 0 2671 50 to 99 persons 0 4329 100 to 249 persons 0 2672 250 to 499 persons 0 22365 500 to 2499 persons 0 17103 more than 2500 persons 0

My myStatsID2 GFX donut here...

What is the overlap between Netgear's partners and other vendors' channels?
Among all Netgear partners, how many also collaborate with other brands, ranked in descending order by volume 1 E 1 brands/Netgear_all.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 19293 Microsoft 0 19283 HP 0 19289 Lenovo 0 19308 Samsung 0 19276 Dell 0 19274 Cisco 0 21887 HPE 0 19268 Acer 0 19279 Epson 0 19273 Canon 0 19270 Apple 0 19285 Intel 0