Lenovo Partner Channel - a Dynamic Analysis by compuBase

Lenovo operates a robust indirect channel through its global Partner Engage Program, which encompasses over 45,000 partners worldwide. This program supports resellers, MSPs, and system integrators with tiered benefits—Authorized, Silver, Gold, and Platinum—based on performance and certifications. Partners gain access to sales tools, marketing resources, training, and incentives via the Lenovo Partner Hub. The Lenovo 360 framework further enhances collaboration by offering tailored solutions across devices, infrastructure, and services, enabling partners to deliver comprehensive, end-to-end offerings to customers.


Foreword

Lenovo is a global technology leader with a diverse portfolio spanning personal computing, infrastructure, and services. Its offerings include laptops (ThinkPad, Yoga, IdeaPad), desktops (ThinkCentre, Legion), tablets, smartphones (via Motorola), and smart devices. In the enterprise sector, Lenovo provides servers, storage, and edge computing solutions through its Infrastructure Solutions Group (ISG), and delivers managed services and "as-a-service" models like TruScale via its Solutions and Services Group (SSG) 

Lenovo serves a broad market, including consumers, small and medium-sized businesses, large enterprises, and public sector organizations across over 180 countries. Its strategic focus on AI integration, cloud computing, and hybrid work solutions positions it to meet the evolving needs of these diverse customer segments .

 

Lenovo operates a strong indirect channel through its global Partner Engage Program, supporting:
Partner Types:

Resellers & VARs

MSPs & System Integrators

Distributors

ISVs and OEMs Key Elements:

Tiered structure: Authorized, Silver, Gold, and Platinum, based on revenue and certifications

Lenovo Partner Hub: Unified platform for deal registration, sales tools, and training

Incentives & Rebates: Performance-based rewards and MDF (marketing development funds)

Lenovo 360 Framework: Enables cross-sell/upsell across devices, infrastructure, and services

Enablement: Sales & technical certifications, co-marketing, and partner-dedicated account teams

This model allows Lenovo to scale globally while delivering tailored solutions via its trusted partner ecosystem.


Lenovo Certification

Lenovo's Partner Engage Program offers a structured certification framework to support and recognize its channel partners.
Partner Certification Tiers

Lenovo categorizes its partners into four tiers, each with specific requirements and benefits:

Authorized: Entry-level status upon registration.

Silver: Requires minimum revenue and basic training completion.

Gold: Higher revenue thresholds and multiple certifications.

Platinum: Top-tier with significant revenue and advanced certifications

These tiers are determined by annual revenue and the completion of Lenovo product certifications.
Lenovo 360 Competencies

Under the Lenovo 360 framework, partners can achieve competencies in areas like:

Infrastructure

Advanced Infrastructure

Workforce Performance

Lifecycle Services

TruScale (as-a-service solutions)

Attaining these competencies involves completing specific training modules and certifications, enabling partners to deliver comprehensive solutions across Lenovo's portfolio.
Certification Process

Partners can pursue certifications through Lenovo's training platforms, such as the Lenovo Partner Hub and Pearson VUE. These certifications validate expertise in Lenovo's products and solutions, contributing to partner tier advancement and eligibility for additional benefits. 

By progressing through these certifications and tiers, Lenovo partners can enhance their capabilities, access greater resources, and deliver more value to their customers.


Clients Total number of Lenovo partners in the compuBase database:

1 E 1 brands/Lenovo_All.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 19289 Lenovo 0 Volume of Lenovo Partners by group of countries

Definition of a Lenovo partner

Any qualified partner :
 
Desktop Thin client. Server Workstation Mainframes - Blade Server Storage solutions for server / NAS External and internal hard drives Backup systems cartridge / tape / optical (DAT, DLT, AIT ..) Router Laptops & Netbook  Mobile phone and Smart phone Tablet PCs, e-book reselling  Video projectors  Computer screens /monitors (<=40) 

1 E 1 brands/Lenovo/Lenovo_product_all.sel 0 0 0 1 1 0 0 1 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 1675 Desktop resel. 0 1853 Thin client resel. 0 1797 Server resel. 0 1865 Workstation resel. 0 1884 Mainframes - Blade Server resel. 0 1377 Storage solutions for server / NAS resel. 0 1433 External and internal hard drives resel. 0 18522 Resale of backup systems cartridge / tape / optical (DAT, DLT, AIT ..) 0 1521 Router resel. 0 1615 Laptops & Netbook resel. 0 1173 Mobile phone and Smart phone resel. 0 18347 Tablet PCs, e-book reselling (new) 0 1176 Video projectors resel. 0 1472 Computer screens /monitors (<=40) resel. 0 Lenovo partner by product category
1 E 1 Brands/Lenovo_all.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 22572 Lenovo PC Partner Platinum Plus 0 22570 Lenovo PC Partner Platinum 0 22571 Lenovo PC Partner Gold 0 22573 Lenovo Data Center Gold - DCG 0 Lenovo partners and Certified Partners

What is the overlap between Lenovos's partners and other vendors' channels?
Among all Levovo partners, how many also collaborate with other brands, ranked in descending order by volume 1 E 1 1 0 0 brands/Lenovo_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21030 North America 0 18545 Latin America 0 16000 Manufacturers 0 15990 Software publisher 0 15989 Publisher of software for a specific activity 0 15988 Publisher of software for a specific process of companies 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Software development (hosting, maintenance, training, bespoke software development....) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom and network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 ! ---- 15998 Reselling to enterprises (hardware, software and services and assemblers) 0 15997 Wholesaler (resale of IT and Telecom products to resellers) 0 19130 Web agency 0 16002 Other IT and Telecom related activities 0

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Lenovo's partners by size ranges? 1 E 1 0 0 0 brands/Lenovo_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21030 North America 0 18545 Latin America 0 2665 Unknown number of employees 0 2666 1 person 0 2667 2 to 4 persons 0 2668 5 to 9 persons 0 2669 10 to 24 persons 0 2670 25 to 49 persons 0 2671 50 to 99 persons 0 4329 100 to 249 persons 0 2672 250 to 499 persons 0 17103 more than 500 persons 0

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What is the overlap between Lenovo's partners and other vendors' channels?
Among all Lenovo partners, how many also collaborate with other brands, ranked in descending order by volume 1 E 1 brands/Lenovo_all.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 19283 HP 0 19293 Microsoft 0 21887 HPE 0 19276 Dell 0 19308 Samsung 0 19274 Cisco 0 19279 Epson 0 19268 Acer 0 19273 Canon 0 19270 Apple 0 19284 IBM 0 19312 Sony 0