Foreword
Lenovo is a global technology leader with a diverse portfolio spanning personal computing, infrastructure, and services. Its offerings include laptops (ThinkPad, Yoga, IdeaPad), desktops (ThinkCentre, Legion), tablets, smartphones (via Motorola), and smart devices. In the enterprise sector, Lenovo provides servers, storage, and edge computing solutions through its Infrastructure Solutions Group (ISG), and delivers managed services and "as-a-service" models like TruScale via its Solutions and Services Group (SSG)
Lenovo serves a broad market, including consumers, small and medium-sized businesses, large enterprises, and public sector organizations across over 180 countries. Its strategic focus on AI integration, cloud computing, and hybrid work solutions positions it to meet the evolving needs of these diverse customer segments .
Lenovo operates a strong indirect channel through its global Partner Engage Program, supporting:
Partner Types:
Resellers & VARs
MSPs & System Integrators
Distributors
ISVs and OEMs Key Elements:
Tiered structure: Authorized, Silver, Gold, and Platinum, based on revenue and certifications
Lenovo Partner Hub: Unified platform for deal registration, sales tools, and training
Incentives & Rebates: Performance-based rewards and MDF (marketing development funds)
Lenovo 360 Framework: Enables cross-sell/upsell across devices, infrastructure, and services
Enablement: Sales & technical certifications, co-marketing, and partner-dedicated account teams
This model allows Lenovo to scale globally while delivering tailored solutions via its trusted partner ecosystem.
Lenovo Certification
Lenovo's Partner Engage Program offers a structured certification framework to support and recognize its channel partners.
Partner Certification Tiers
Lenovo categorizes its partners into four tiers, each with specific requirements and benefits:
Authorized: Entry-level status upon registration.
Silver: Requires minimum revenue and basic training completion.
Gold: Higher revenue thresholds and multiple certifications.
Platinum: Top-tier with significant revenue and advanced certifications
These tiers are determined by annual revenue and the completion of Lenovo product certifications.
Lenovo 360 Competencies
Under the Lenovo 360 framework, partners can achieve competencies in areas like:
Infrastructure
Advanced Infrastructure
Workforce Performance
Lifecycle Services
TruScale (as-a-service solutions)
Attaining these competencies involves completing specific training modules and certifications, enabling partners to deliver comprehensive solutions across Lenovo's portfolio.
Certification Process
Partners can pursue certifications through Lenovo's training platforms, such as the Lenovo Partner Hub and Pearson VUE. These certifications validate expertise in Lenovo's products and solutions, contributing to partner tier advancement and eligibility for additional benefits.
By progressing through these certifications and tiers, Lenovo partners can enhance their capabilities, access greater resources, and deliver more value to their customers.
1 E 1 brands/Lenovo_All.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 19289 Lenovo 0 Volume of Lenovo Partners by group of countries
Definition of a Lenovo partner
Desktop Thin client. Server Workstation Mainframes - Blade Server Storage solutions for server / NAS External and internal hard drives Backup systems cartridge / tape / optical (DAT, DLT, AIT ..) Router Laptops & Netbook Mobile phone and Smart phone Tablet PCs, e-book reselling Video projectors Computer screens /monitors (<=40)
Among all Levovo partners, how many also collaborate with other brands, ranked in descending order by volume 1 E 1 1 0 0 brands/Lenovo_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21030 North America 0 18545 Latin America 0 16000 Manufacturers 0 15990 Software publisher 0 15989 Publisher of software for a specific activity 0 15988 Publisher of software for a specific process of companies 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Software development (hosting, maintenance, training, bespoke software development....) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom and network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 ! ---- 15998 Reselling to enterprises (hardware, software and services and assemblers) 0 15997 Wholesaler (resale of IT and Telecom products to resellers) 0 19130 Web agency 0 16002 Other IT and Telecom related activities 0
Among all Lenovo partners, how many also collaborate with other brands, ranked in descending order by volume 1 E 1 brands/Lenovo_all.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 19283 HP 0 19293 Microsoft 0 21887 HPE 0 19276 Dell 0 19308 Samsung 0 19274 Cisco 0 19279 Epson 0 19268 Acer 0 19273 Canon 0 19270 Apple 0 19284 IBM 0 19312 Sony 0