ICT Channel in Netherlands


Overview of IT & Telecom distribution in Holland, including essential information to develop indirect sales; partners such as IT resellers, ISVs, MSPs, Vars...



ICT Market Tendencies

Being one of the EU’s founding members, the Netherlands also plays a strategic role in the Northern region’s economy. The country is an important distribution hub for all neighbouring countries, including the entire Benelux region and all Nordic countries.

At the same time the Netherlands is the sixth-largest European country, representing around 5% of the total ICT EU market. The IT & Telecom activities are outsourced mainly to India and Eastern Europe.
ICT distribution players are thoroughly spread out across the country. However, there are four important developing regions: Amsterdam (with the most numerous channel players, mainly in the content industry), Utrecht (mainly computer services firms), Zuid-Holland (La Haye and Rotterdam) and Noord-Brabant. The channel is mainly composed of resellers (24%) and service companies (46%). Software publishers (16%) and manufacturers (6%) have decreased in volume in the past few years. Indirect distribution prevails and the number of VARs is growing constantly (currently representing 25% of the total channel).

The hardware business is mostly concentrated in Eindhoven and Venlo. Main business areas are standard and business applications, as well as networking software. Gaming and other leisure software are quite popular on the B2C market.
The increase in services is strongly connected to the economic situation. The sector’s development relies on further consulting in CRM and ERP, other software maintenance, especially destined to the SMBs. Sub-contracting will remain low profile this year, due to financial constraints. On the other hand, e-commerce is expected to gain more weight.

As for the telecom market, 85% of its activity is dedicated to services, with the other 15% divided between telecommunication products and equipment. The B2B segment represents two thirds of the total telecom business. The products most in demand on the consumer electronics market continue to be high-end electronic products.

The following image shows the concentration of ICT partners in our database for the Netherlands.

1 E 1 0 0 0 1 0 0 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE 2797 Netherlands 16000 Manufacturer 15990 Software publisher 15989 Publisher of software for a specific activity 15988 Publisher of software for a specific process of companies 15993 Software solutions integrator (developed by third parties) 15995 IT services, Software development (hosting, maintenance, training, bespoke software development....) 15996 Telecom services (Telecom operator, ISP...) 15991 Telecom & network infrastructure integrator 15992 IT infrastructure integrator 15994 Consulting 15999 Reselling to individuals 15998 Reselling to enterprises (hardware, software & services & assemblers) 15997 Wholesaler (resale of IT and Telecom products to resellers) 19130 Web agency (new) 16002 Other IT and Telecom connected activities Database The Netherlands

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FURTHER SOURCES OF INFORMATION

Distribution players: 
 ALSO NL ; COPACO NEDERLAND BV ; INGRAM MICRO BV ; ACAL BFi NEDERLAND BV
IT Channel Press & Players:
CRN (VNU) ; ComputerWorld.nl (IDG) ; Dealer Info.nl  (SALA COM.)

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