OECD Country Dashboard: Hungary
ICT Market Tendencies
ICT represents one of the engines of the Hungarian economy, with a relatively high contribution to the country’s GDP (around 8%). Although a rather small market, it remains one of the most advanced in Eastern Europe and the very first to have made the transition from central planning to a market economy.
Resellers and service companies dominate the Hungarian ICT distribution system, with a proportion of 40% and 45% respectively, while manufacturers represent only 5%. Most activities are concentrated around the capital city Budapest, where the largest distributors' headquarters can be found. VARs account for 47% of the channel partners. B2C e-commerce remains under 1% of the total retail business revenue.
The demand in the Hungarian market currently concentrates on desktop and system hosting and operating services, as well as business applications. The software market is one of the fastest growing IT segments in Hungary; its proportion grew considerably in the past two-three years. The country has a strong position in IT data security and data protection and character recognition software as well as in bio-informatics. The demand has also been growing for business intelligence applications, data management applications and ERP solutions for SMBs.
The large outsourcing companies in Hungary offer more outsourcing services (by means of offshoring and nearshoring), especially in the telecommunications sector.
As regards the telecom sector, embedded mobile applications and software development for mobile devices are key drivers. The telecom market continues to expand, driven by strong demand. Wireless communication is also an important growth factor. The PABX market is rather mature as well, due to a strong presence of some well-known brands.
The following image shows the concentration of ICT partners in our database for Hungary.
Resellers and service companies dominate the Hungarian ICT distribution system, with a proportion of 40% and 45% respectively, while manufacturers represent only 5%. Most activities are concentrated around the capital city Budapest, where the largest distributors' headquarters can be found. VARs account for 47% of the channel partners. B2C e-commerce remains under 1% of the total retail business revenue.
The demand in the Hungarian market currently concentrates on desktop and system hosting and operating services, as well as business applications. The software market is one of the fastest growing IT segments in Hungary; its proportion grew considerably in the past two-three years. The country has a strong position in IT data security and data protection and character recognition software as well as in bio-informatics. The demand has also been growing for business intelligence applications, data management applications and ERP solutions for SMBs.
The large outsourcing companies in Hungary offer more outsourcing services (by means of offshoring and nearshoring), especially in the telecommunications sector.
As regards the telecom sector, embedded mobile applications and software development for mobile devices are key drivers. The telecom market continues to expand, driven by strong demand. Wireless communication is also an important growth factor. The PABX market is rather mature as well, due to a strong presence of some well-known brands.
The following image shows the concentration of ICT partners in our database for Hungary.
1 E 1 Hungary.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL STATS_PRC_FORMAT_DEC_2_PRC 16000 Manufacturer 0 15990 Software publisher 0 15989 Publisher of software for a specific activity 0 15988 Publisher of software for a specific process of companies 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Software development (hosting, maintenance, training, bespoke software development....) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom & network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 15998 Reselling to enterprises (hardware, software & services & assemblers) 0 15997 Wholesaler (resale of IT and Telecom products to resellers) 0 19130 Web agency 0 16002 Other IT and Telecom related activities 0 ICT partners Database Hungary - Click on any cell in the table to see the corresponding selection
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FURTHER SOURCES OF INFORMATION
-Distribution player:
RRC Hungary KFT ; YOUNG B.T.S KFT ; EXPERT COMPUTER KFT ; COMPUTER EMPORIUM KFT
-IT Channel press & players:
BBS-INFO KÖNYVKIADÓ ÉS INFORMATIKAI, SZAK KIADÓ...
- Public organisations & Useful associations:
IDC, ICT Association of Hungary (IVSZ), HUNGARIAN Association of Content Industry (MATISZ)
RRC Hungary KFT ; YOUNG B.T.S KFT ; EXPERT COMPUTER KFT ; COMPUTER EMPORIUM KFT
-IT Channel press & players:
BBS-INFO KÖNYVKIADÓ ÉS INFORMATIKAI, SZAK KIADÓ...
- Public organisations & Useful associations:
IDC, ICT Association of Hungary (IVSZ), HUNGARIAN Association of Content Industry (MATISZ)
