ICT Channel in Germany


Overview of IT & Telecom distribution in Germany, including essential information to develop indirect sales; partners such as IT resellers, ISVs, MSPs, Var's...


<a data-cke-saved-href="https://data.oecd.org/dashboard/EN/DEU" href="https://data.oecd.org/dashboard/EN/DEU" target="_blank">OECD Country Dashboard: Germany</a>

ICT Market Tendencies

Germany is the world's third largest ICT market, and as the EU's leading market with 20% of the total it provides lots of opportunities. One-fourth of the total R&D spending belongs to the ICT sector, as innovation is one of the motors of the industry. Germany is also the European leader in Internet commerce and one of the world's most sophisticated markets. The country has the highest market share in Europe for both B2B and B2C commerce.
The German software market is the world's second largest, right behind the U.S. IT and network security, knowledge management, web services and new products based on broadband technologies such as WLAN are seen in general as major drivers behind the sector's recovery. Business applications continue to develop as more than half of the population purchases via the Internet, together with CRM, SCM and business intelligence software.
Germany does not have a sole IT growth region and its activity is well spread around the country. Nonetheless, three areas represent a high number of corporate headquarters: Munich, Frankfurt and Hamburg.
The average size of IT partners is higher compared to the other European countries. 
Germany is part of a European economic region called DACH (for Germany, Austria, Switzerland) it's economy has also a great impact on its eastern neighbours  (Czech rep., Poland, Hungary...)


The following image shows the concentration of ICT partners in our database for Germany

1 E 1 Germany.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL STATS_PRC_FORMAT_DEC_2_PRC 16000 Manufacturer 0 15990 Software publisher 0 15989 Publisher of software for a specific activity 0 15988 Publisher of software for a specific process of companies 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Software development (hosting, maintenance, training, bespoke software development....) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom & network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 15998 Reselling to enterprises (hardware, software & services & assemblers) 0 15997 Wholesaler (resale of IT and Telecom products to resellers) 0 19130 Web agency 0 16002 Other IT and Telecom related activities 0 Database Germany - Click on any cell in the table to see the corresponding selection


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FURTHER SOURCES OF INFORMATION

Distribution players: 
ALSO Deutschland GmbH ; Ingram Micro GmbH ; Tech Data Deutschland ; Hagemeyer Deutschland GmbH & Co. KG
IT Channel Press & Players:
CRN (IDG) ; Computer Partner Germany (CMP)
Public organisations & Useful Associations:
Deutscher Multimedia Verband (DMMV) ; Verband der Deutschen Internet Wirtschaft (eco)
 

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