Google Partner Channel - a Dynamic Analysis by compuBase

Google is renowned for its diverse endeavors in the realms of the internet, telecommunications, and space. The company plays a prominent role in IT development, notably with Android, its office suite, and applications associated with its search engine and browser. Additionally, Google manufactures hardware and finally stands as a leading hyperscaler in the cloud sector. Like other major brands, it's insightful to explore its relationship with the channel and IT companies.


Foreword

Google: A Brief Overview of Google Activities Search Engine & Advertising: Google's core service, the search engine, relies on partnerships with websites, advertisers, and publishers. Google Ads and AdSense are key platforms that allow partners to display ads and monetize content. Android OS: Google's Android operating system powers billions of devices. Partnerships with device manufacturers and carriers are crucial for distribution and device integration. Google Cloud Platform (GCP): Google collaborates with businesses worldwide, offering cloud computing services. This requires working with local distributors, resellers, and technology partners to tailor solutions for diverse markets. Google Play Store: As the official app store for Android, Google partners with app developers and content creators for distribution. This includes apps, games, movies, books, and more. YouTube: Google's video platform collaborates with content creators, advertisers, and music labels. Partnerships drive content distribution and monetization strategies. Hardware: Products like Google Pixel phones, Nest devices, and Google Home speakers involve partnerships with manufacturers, retailers, and distributors for global reach. Google Workspace: For its suite of productivity tools, Google partners with resellers and integrators to offer solutions to businesses globally. Maps & Local Services: Google Maps works with local businesses and services, relying on partnerships for accurate data, business listings, and ads Most of these activities require to work with IT partners; ISVs for software development, Resellers for hardware distribution, SI for solution integration, Content providers for its engine, MSPs for Cloud services. So like Microsoft or AWS, Google has strengthen its ties with all IT partners.

Clients Total number of Google partners in the compuBase database:


Definition of a Google Partner

Any qualified partner:
 
Reselling, integrating, or supporting regularly Google products  and solutions

Or with one of the following accreditations / Certifications (some name may have changed) Google Cloud Partner Google Cloud Migration Partner Google Cloud Certified Premier Cloud Partner (ex) Or is a partner for one of the following products / solutions


1 F 1 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 Amérique du Nord 0 18545 Amérique Latine 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Péninsule Ibérique (ES,PT) 0 2798 Italie 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Autres Europe 0 18096 Moyen Orient 0 18542 Afrique 0 21031 Australie et New Zealande 0 17965 Singapore 0 22433 Google Nest Cam 0 21449 Google - Workspace / G Suite 0 21007 GoogleSketchUp 0 18793 Google Cloud Platform 0 20908 Google Pixel 0 22665 Google Apigee 0 22424 Google Workspace - G suite 0 22666 Google Cloud Analytics 0 22667 Google Maps Platform 0 22671 Google Chrome 0 18434 Google App Engine 0 22664 Google Anthos 0 22265 Google - BigTable 0 22669 Google Cloud Databases 0 22668 Google Cloud OS 0 Google Partners

You can have access to Google's partner list here

- Via our consulting services - make a request here
with this service you can select an exact target (country, size of partner network, etc...)

- Via our online system and our Open Access offer - Ask for this service via the request form.
With this service, you have credits and use them to access partner profiles

What activity do Google's partners have? 1 E 1 brands/Google_All.sel 0 0 0 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21289 DACH 0 21309 UKI 0 2794 France 0 21291 BeNeLux 0 21299 Iberian Peninsula (ES,PT) 0 2798 Italy 0 21290 Nordics 0 21781 Central and Eastern Regions 0 17189 Other Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand 0 17965 Singapore 0 16000 Manufacturer 0 15990 Software publisher (ISV) 0 15989 Software publisher specific to a trade or profession (ISV) 0 15988 Software publisher for a specific company process (ISV) 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, Managed Services (hosting, managed services, integration, maintenance, custom software development, etc.) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom & network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 15998 Reselling to enterprises (hardware, software & services) 0 15997 Wholesaler (resale of IT and Telecom Product and Solutions to resellers) 0 19130 Web agency 0 16002 Other activities dedicated to the ICT sector (Training, finance, press, association, fair, etc.) 0 16240 Main activity non-qualified 0

Google's partners by size ranges 1 E 1 0 0 0 brands/Google_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 2665 Unknown number of employees 0 2666 1 person 0 2667 2 to 4 persons 0 2668 5 to 9 persons 0 2669 10 to 24 persons 0 2670 25 to 49 persons 0 2671 50 to 99 persons 0 4329 100 to 249 persons 0 2672 250 to 499 persons 0 22365 500 to 2499 persons 0 17103 more than 2500 persons 0

My myStatsID2 GFX donut here...

Google partners are also reselling / integrating other brands who are those brands? 1 E 1 brands/Google_all.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 19293 Microsoft 0 21400 AMazon 0 19284 IBM 0 19274 Cisco 0 19283 HP 0 19302 Oracle 0 20959 Citrix 0 21887 HPE 0 19276 Dell 0 20996 VMware 0 19289 Lenovo 0 19309 SAP 0 19270 Apple 0 21408 Fortinet 0 19297 Netapp 0