Apple Partner Channel - a Dynamic Analysis by compuBase

No need to present Apple anymore, Apple is extending its coverage of the ICT industry from smartphones to workstations year after year. With a very solid brand, Apple has been able to build a very selective indirect channel. Let's have a look at it.


Foreword

Apple's partner distribution channel network is known for its high specificity, which means it is highly selective in choosing the partners it works with. Apple only partners with a limited number of distributors, resellers, and retailers who meet its strict criteria and who are committed to upholding the high standards of quality and customer service that Apple is known for.

Apple's partner distribution channel network is designed to create a seamless customer experience and ensure that Apple's products are only sold through trusted and reliable channels. This helps to maintain the exclusivity and premium value of Apple products and protects the brand from counterfeiting and other forms of brand dilution.

Apple carefully screens and trains its partners to ensure that they have the expertise and resources needed to effectively sell and support Apple products. Apple's partner network includes authorized resellers, certified service providers, and authorized training centers, among others.

Overall, the specificity of Apple's partner distribution channel network is one of the key factors that has contributed to the success and popularity of Apple products worldwide.

Apple has a large and extensive partner network that includes distributors, resellers, service providers, and authorized training centers. While Apple does not disclose the exact number of partners in its network, it is estimated to include tens of thousands of partners worldwide.
 
Some of Apple's largest partners include major electronics retailers such as Best Buy and Amazon, as well as mobile network operators such as AT&T and Verizon. Apple also partners with smaller independent retailers and service providers, as well as educational institutions and enterprise customers.
 
In addition to its extensive partner network, Apple also operates its own retail stores, which are known for their sleek design and exceptional customer service. As of September 2021, Apple had over 500 retail stores in more than 25 countries each retailers having hundreds of point of sales.

compuBase estimates the total volume of point of sales reselling Apple product to around at least 100,000 worldwide but representing much less in terms of companies.

compuBase has identified around 18000 Apple partners in its database but compuBase takes only the vendors that are part of the 3 top brands.

For more information or specific counts please consult our website  
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Definition of an Apple partner

Any qualified partner:
 
Reselling or integrating regularly an Apple solution or being registered as a certified Apple Partner such as 
Apple Premium Reseller Apple Shop
or previously certified as 
Apple Business Center 

Clients Total number of Apple partners in the compuBase database:


You can have access to Apple partner list here

- Via our consulting services - make a request here
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- Via our online system and our offer Open Access - Ask about this service in your request form,
with this service you have credits and use them to access partner profiles

Who are Apple's partners? 1 E 1 1 0 0 brands/Apple_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 16000 Manufacturer 0 15990 Software publisher 0 15989 Software publisher specific to a trade or profession 0 15988 Software Publisher for a specific company process 0 15993 Software solutions or services integrator (developed by third parties) 0 15995 IT services, managed services (hosting, integration, maintenance, training, custom software development ...) 0 15996 Telecom services (Telecom operator, ISP...) 0 15991 Telecom & network infrastructure integrator 0 15992 IT infrastructure integrator 0 15994 Consulting 0 15999 Reselling to individuals 0 15998 Reselling to enterprises (hardware, software & services) 0 15997 Wholesaler (resale of IT and Telecom Product and Solutions to resellers) 0 19130 Web agency 0 16002 Other IT and Telecom related activities 0 16240 Main activity non-qualified 0
 
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Apple's partners by size ranges? 1 E 1 0 0 0 brands/Apple_all.sel 1 1 0 0 1 1 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_TOTAL 0.33 0.04 STATS_AXIS_AUTO CELL_VECTOR_TOTAL 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 2665 Unknown number of employees 0 2666 1 person 0 2667 2 to 4 persons 0 2668 5 to 9 persons 0 2669 10 to 24 persons 0 2670 25 to 49 persons 0 2671 50 to 99 persons 0 4329 100 to 249 persons 0 2672 250 to 499 persons 0 22365 500 to 2499 persons 0 17103 more than 2500 persons 0

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Apple partners are also reselling / integrating other brands who are those brands?

Top Brands in Apple's Partner Network 1 E 1 brands/Apple_all.sel 0 0 0 1 1 0 0 0 0 1 STATS_PRC_REF_TOTAL_COLUMN STATS_VAR_FIRST_PERCENT STATS_TOTAL_PRC_NONE STATS_PRC_FORMAT_DEC_2_PRC 21030 North America 0 18545 Latin America 0 21024 Europe 0 18096 Middle East 0 18542 Africa 0 21031 Australia and New Zealand (new) 0 19293 Microsoft 0 19283 HP 0 19308 Samsung 0 19289 Lenovo 0 19279 Epson 0 19312 Sony 0 19273 Canon 0 19276 Dell 0 19268 Acer 0 19274 Cisco 0 20971 LG 0 21887 HPE 0 20951 Asus 0 19284 IBM 0 19280 Fujitsu 0 Number of partners by brand present in the Apple channel