ISVs are the future for hardware manufacturers.

Just as women are the future for mankind, ISVs are the future for hardware manufacturers.Our industry is gradually entering into a phase of maturity. Gradually because, by its very essence, the level of creativity in IT means it will never definitively be a mature industry. Every year new inventions bring changes that completely transform the way things are done

         
         

Jack MandardJust as women are the future for mankind, ISVs are the future for hardware manufacturers.

Our industry is gradually entering into a phase of maturity. Gradually because, by its very essence, the level of creativity in IT means it will never definitively be a mature industry. Every year new inventions bring changes that completely transform the way things are done to the extent that you don’t know how to make profitability plans with such a constant succession of technological trends.

These days no position is sustainable. Nokia, Blackberry, Netscape, Novell, 3Com, MSN, Second Life, Alcatel… so many former number ones that have lost their leadership because of technological changes or radically different market approaches. Who will it be next ? Apple, Facebook, Microsoft…it seems inconceivable today, but who knows, tomorrow?

Of course being leader has its advantages, but its disadvantages too. There is no one to help you make your first mark and if you want to see how you compare to others you have to look behind. It is not always easy to do both at the same time. As in cycling, the amount of energy spent to stay at the front of the race is often greater than that needed to catch up with the leader. Being good or even excellent is not enough. You need to stay two steps ahead of those who follow behind you.

ISVS impact manufacturers
With this in mind, how can a manufacturer or a supplier of means imagine their future? Which choices should they be making today to ensure they will be in a strong position tomorrow, and what are the pitfalls to avoid? (continue reading in your browser ...)

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FIGURE OF THE MONTH


11.6 %

Top 5 vertical markets for security resellers in EMEA

11.6%* of security resellers (hardware and sotware) sell their products to the IT industry. This is the second vertical market for security resellers on a level with the government bodies. The primary vertical market is that of miscellaneous services.
* taken from information in the compuBase database comparing the security market across Europe.

UPCOMING EVENTS FOR YOUR DIARY

CEBIT 5-9 March Hannover

European ISV Convention - 13th March London

Cloud & Network Future asLAN 10-11th April Madrid

Infosec 23-25th April London

CLOSER - 8-10th May Aachen

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French_regions_study.jpg

A study of the evolution of ICT distribution in France from 2008 - 2013 (published in French)

Top 2500 Cloud partners

Study of the top 2500 Cloud/Hosting Partners Europe

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The summary of our survey results is available on download here.

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