But who really are these MSPs..?

Hello [DB:Firstname],  Ever since IT has existed and has required distribution networks to sell products, it has engendered acronyms, to such an extent that there are now web sites dedicated to deciphering what these acronyms actually mean. The wealth of a language is often related to its depth of precision and this naturally depends on the environment in which the language is used. For example, English uses more naval terms than any other language, the insular nature of the country’s inhabitants having placed navigation at the very heart of their language. This alone has generated over 1700 words ....

         
         

Jack Mandard

Ever since IT has existed and has required distribution networks to sell products, it has engendered acronyms, to such an extent that there are now web sites dedicated to deciphering what these acronyms actually mean.

The wealth of a language is often related to its depth of precision and this naturally depends on the environment in which the language is used. For example, English uses more naval terms than any other language, the insular nature of the country’s inhabitants having placed navigation at the very heart of their language. This alone has generated over 1700 1 words....

In certain IT professions one could quite naturally hear « I’m an ISP2 and I’d like to find a VAD3 to aggregate a group of ISV 4s, so that I can offer my VAR 5s solutions to help them become MSP6s ». This wouldn’t strike anyone as unusual, but it could very easily lead to misunderstandings about what is actually meant. The whole thing can become even more complicated when the acronyms themselves are translated, leading to grotesque misunderstandings such as “I’m looking to recruit FAI7s”… “Ah, that’s a shame I only know ISPs”.

You might think that this is just a one-off example, but that is far from being the case.

Our consultants regularly come across this, for instance when they are contacted by both the client and the client’s marketing agency for the same operation. When this happens the description of the target required for the operation can vary radically. What is more, analysis shows that the quality of target definition is absolutely vital to the understanding of any message delivered and that 94% of failed operations are due to poor target definition.(continue reading in your browser ...)

 

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