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The Greek IT & Telecom Distribution Channel


Overview of IT & Telecom distribution in Greece, including essential information to develop indirect sales.


The Greek IT & Telecom Distribution Channel
Macroeconomic data (2014 if not specified)
 
General Data Macroeconomic Data
Area : 131,940 km2 GDP/capita: 24,319.23
Population : 34.817 million  GDP/capita vs. US: 39.67%
HDI : 0.865 GDP growth rate: +0.7%

ICT Market Tendencies

Greece is one of the EU’s smallest but most dynamic ICT markets and plays an important commercial role in the Balkan region. The market is very service oriented and the great majority of the sector is focused on the telecom field. Its geographic location makes it a bridge between Europe and Asia. The total number of ICT companies is estimated at around 3,500.

Forty percent of the players are in resale, 36% of the firms provide services, and manufacturers total merely 8%. The main partners of Greek ICT exports are Germany and UK. Local wholesalers play an important role within Greek distribution, as a lot of the international market players are present in the local market via small representations and going indirect remains the most efficient strategy.

The capital city and its surroundings account for 40% of the entire economic activity. Regarding the breakdown by regions, the Attica region gathers the most ICT players with 80% of companies, followed by Thessalonica with around 10%. The IT services and software publishers are mainly located in the Attica region, while internet service companies are spread out in the other regions.
More than 80% of companies are small, employing less than 50 people; moreover, more than half of the total companies employ fewer than 15 people.

Important shares of IT services revenues currently come from systems integration (sustained by technology consolidation and virtualization processes), support and installation (mainly CRM/ERP software), as well as outsourcing and telecommunications. Customized solutions are often required, especially in enterprise application software for SMBs.

The Greek telecommunications sector is very dynamic and enjoys continuous growth. This trend is expected to carry over in the area of mobility products. The Greek Government contributes to investment in infrastructure and is helping stimulate demand in the sector, by equipping public administrations with the latest products.

The consumer electronic market is fuelled via the retail channel where the most important European brands are present, engendering a concentration of these products.

The Greek ICT distribution database


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FURTHER SOURCES OF INFORMATION

Distribution players: 
INTERSYS AE ; CPI S.A ; DIONIC S.A ; OKTABIT SA 
Public organisations & Useful Associations:
Federation of Hellenic Information Technology and Communications Enterprises (SEPE) 

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