ICT Distribution Channel in Germany

Overview of IT & Telecom distribution in Germany, including essential information to develop indirect sales; partners such as IT resellers, ISVs, MSPs, Var's...

ICT Distribution Channel in Germany

ICT Market Tendencies

Germany is the world's third largest ICT market, and as the EU's leading market with 20% of the total it provides lots of opportunities. One-fourth of the total R&D spending belongs to the ICT sector, as innovation is one of the motors of the industry. Germany is also the European leader in Internet commerce and one of the world's most sophisticated markets. The country has the highest market share in Europe for both B2B and B2C commerce.
The German software market is the world's second largest, right behind the U.S. IT and network security, knowledge management, web services and new products based on broadband technologies such as WLAN are seen in general as major drivers behind the sector's recovery. Business applications continue to develop as more than half of the population purchases via the Internet, together with CRM, SCM and business intelligence software.
Germany does not have a sole IT growth region and its activity is well spread around the country. Nonetheless, three areas represent a high number of corporate headquarters: Munich, Frankfurt and Hamburg.
The average size of IT partners is higher compared to the other European countries. 
Germany is part of a European economic region called DACH (for Germany, Austria, Switzerland) it's economy has also a great impact on its eastern neighbours  (Czech rep., Poland, Hungary...)

The following image shows the concentration of ICT partners in our database for Germany
Click on image to open selection in our targeting tool
Click on image to open selection in our targeting tool

ICT Distribution Channel in Germany

Database Germany - Click on any cell in the table to see the corresponding selection

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Distribution players: 
ALSO Deutschland GmbH ; Ingram Micro GmbH ; Tech Data Deutschland ; Hagemeyer Deutschland GmbH & Co. KG
IT Channel Press & Players:
CRN (IDG) ; Computer Partner Germany (CMP)
Public organisations & Useful Associations:
Deutscher Multimedia Verband (DMMV) ; Verband der Deutschen Internet Wirtschaft (eco)