compuBase ICT Channel Marketing day took place on the 3rd of April 2007.
You will find below speakers presentations in ppt and zip formats.

For any question, do not hesitate to contact at +33 1 69 18 34 34 or by email at channelday07@compubase.net

MORNING SESSION

- compuBase presentation
Learn more about compuBase acitvity and services

compuBase presentation (ppt)
compuBase presentation (zip)

- EMEA distribution landscape
Discussing differences between US and European approach towards indirect distribution channel.
Presenting channel organisation coverage and penetration in EMEA, areas of influence and major differences, these analysis will provide suggested guidelines for vendors developing their distribution channels within EMEA. Special focus on the importance of emerging regions and their particular challenges.

EMEA distribution landscape (ppt)
EMEA distribution landscape (zip)

- Building revenue with channel partners
All channel managers are under pressure to deliver immediate incremental revenue at the same time as building partner relationships. One of the trickiest aspects of these relationships is how much you should approach the end user community direct and how this should be managed with your channel partners. This presentation will give an example of a successful end user acquisition programme, how data was used to target more tightly, and create closed loop lead and revenue generation programmes with channel partners.

Building revenue (pdf)
Building Revenue (zip)

- 2006-2007 UK Channel Analysis
Research summary of gathered information on 16 000 IT companies within the UK, these analysis present our findings on resellers and service companies business models. Research topics include: what business structures? how is their revenue generated? where does it come from? Which new skills do they develop? where do they purchase? who are their customers?
This presentation will provide you with an in depth view and understanding about channel partners performances, evaluation and market development in the UK.

UK Channel Analysis (ppt)
UK Channel Analysis (zip)

- Ranking Mapping Scoring
Discover compuBase services to benchmark your channel against competition.

RMS Services (ppt)
RMS Services (zip)

- How to optimise your CRM with efficient data integration?
CRM and PRM software are becoming the centre of many IT sales and marketing organisations, discover how to increase the value of your data, optimise information updates and measure the quality of your database.

CRM data integration (ppt)
CRM data integration (zip)

AFTERNOON SESSION (marketing agencies)

- compuBase offer for Agencies
Discover our offer dedicated to agencies.

Agencies presentation (ppt)
Agencies presentation (zip)

- EMEA IT vendors landscape
A short presentation to understand better how vendors are organised in EMEA.

Vendors landscape (ppt)
Vendors landscape (zip)