compuBase

Database enrichment, merge, purge and cleaning


Would you build your house on quicksand?
Your CRM or PRM software and your sales and marketing teams will only be able to give their all if the data they work with is relevant, complete and up-to-date.
Working closely with our clients, compuBase has developed the specific expertise to help you exploit the full potential of your databases.


Database cleaning and enrichment
Database cleaning and enrichment
Your data are essential:

Sales and marketing architecture can only work effectively with a quality database.
Whether you are formulating your channel marketing strategy or analysing your marketing results, you need to rely on the quality of the information in your database.
Statistically, our studies show that 30% of the content of our clients' "partners" files, before processing, is quite simply worthless. Investing in improving the quality of your databases will bring guaranteed ROI: less time wasted by your sales and marketing teams, fewer unsuccessful mail shots, and better rates of return on all your marketing campaigns.

Below is a description of the process applied by compuBase for data cleansing 
(The percentages shown are indicative of the average results observed.)

The Gartner Group says


"Data quality issues have to be seen as a strategic problem and not as a technical problem. As such, the processes of managing data and software must be designed according to the needs of the users and analysts and not according to those of technical managers."

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