The client need:
- Samsung wanted to analyse its position and coverage for the printer, display and mobile product markets in France.
- They also wanted to identify which specific partner profile they should recruit and to acquire an additional databse of high potential partners.
The compuBase solution:
The « Channel Review » study
The Channel Review compares a specific distribution network's coverage with the market.
Samsung wanted 3 studies - for the display, mobile products and print markets
Each study comprised two analyses :
1. The targeted market (Ex : Print, Display...)
2. The client's market with regard to the targeted market
The case study for Samsung
Samsung asked compuBase to add to each study a comparaison to highlight coverage of partners listed on the Samsung dealer website (STEP).
The different steps for this Channel Review were:
- Determine the scope of the data to be studied
- Select the best approach for the study in order to answer the major questions posed
- Analysis of the data by compuBase
- Delivery of the final reports to Samsung