The event will take place on the 3rd of April 2007. compuBase, Microscope Magazine, and Harte Hanks would like to invite you to attend a morning of channel conferences featuring:

- ICT Events Retrospective. 2006 - 2007.
Presented by Simon Quicke, chief Editor of MicroScope magazine.

A lively presented summary of the events which have influenced the channel last year and during the beginning of 2007. Discover how recent events could affect your business habits with distributors and resellers.

- 2006-2007 UK Channel Analysis
Presented by Julien Lampidis, UK account manager, compuBase.

Research summary of gathered information on 16 000 IT companies within the UK, these analysis present our findings on resellers and service providers business models. Research topics include: the different types of business structures? How revenue is generated? Where does it come from? Which new skills do they develop? Where do they purchase? Who are their customers?
In 45 min, we would like to provide you with an in-depth view and understanding about channel partners performances, evaluations and market developments in the UK.

- EMEA distribution landscape
Presented by Jack Mandard, CEO, compuBase.

Discussing the major differences between US and European indirect distribution channel approach.
Presenting channel organisation coverage and penetration in EMEA, areas of influence and major differences, these analysis will provide suggested guidelines for vendors developing their distribution channels across the EMEA. There will be a special focus on the importance of emerging regions and their particular challenges.

- Building revenue with channel partners
Presented by Robert Posner, European Marketing DIrector, Harte-Hanks.

All channel managers are under pressure to deliver immediate incremental revenue at the same time as building partner relationships. One of the trickiest aspects of these relationships is how much you should approach the end user community direct and how this should be managed with your channel partners. This presentation will give an example of a successful end user acquisition programme, how data was used to target more tightly, and create closed loop lead and revenue generation programmes with channel partners.

This event is FREE of charge for qualified manufacturers, software publishers, ISP and wholesalers, please register now using the link below.

*If you are a marketing agency or consultancy firm dedicated to the IT industry, the event will be free of charge as well but limited to one attendee per company due to limited number of available seats. Click here to get more information.

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