WHEN?
Tuesday, 3rd of April 2007. From 8.00 am to 2.00pm
Breakfast buffet and luncheon will be served.
WHERE?
Park Inn Heathrow
Bath Road
Heathrow Middlesex UB7 0DU
Directions:
By Public Transportation
Take Piccadilly line tube or Heathrow Express and alight
at Terminals 1, 2 and 3. Hotel Hoppa bus picks up at intervals
outside each Terminals 1,2 and 3. Catch the Hotel Hoppa
H2 to Park Inn Heathrow.
From London A4
Follow signposts for Terminals 1, 2 and 3. At traffic lights
where you would turn left for the airport, turn right then
take the first left into hotel entrance.
From M25
Follow signs for M4 Heathrow Terminals 1, 2 and 3. Take exit
4 from M4 for Heathrow Terminals 1, 2 and 3, go up Spur Road
towards Heathrow airport Turn left at the A4 London sign
and left again. We are now in front of you.
From the M4
Take exit 4 for Heathrow Terminals 1, 2 and 3, go
up Spur Road towards Heathrow Airport Turn left at the A4
London sign and left again. We are now in front of you
HOW
CAN I REGISTER?
This event is FREE of charge for qualified
manufacturers, software publishers, ISP and wholesalers,
please use the link below to register.
*If you are a marketing
agency or cosulting firm for the IT industry, the event is
free of charge as well but limited to one attendee per company
due to limited registration. Click here to get more information.
AGENDA
08.00 am |
Welcome Breakfast buffet |
08.30 am |
Introduction |
09.00 am |
ICT Events Retrospective.
2006 - 2007 - by Simon Quicke, MicroScope.
A
lively presented summary of the events which have
influenced the channel last year and during the beginning
of 2007. Discover how recent events could affect
your business habits with distributors and resellers. |
09.30 am |
EMEA distribution
landscape - Presented by Jack Mandard, CEO,
compuBase.
Discussing the major differences between US and European
indirect distribution channel approach.
Presenting channel organisation coverage and penetration in EMEA, areas of influence
and major differences, these analyses will provide suggested guidelines for vendors
developing their distribution channels across the EMEA. There will be a special
focus on the importance of emerging regions and their particular challenges. |
10.30 am |
Building revenue with
channel partners - Presented by Robert Posner,
European Marketing Director, Harte-Hanks.
All channel managers are under pressure to deliver immediate
incremental revenue at the same time as building partner
relationships. One of the trickiest aspects of these
relationships is how much you should approach the end
user community direct and how this should be managed
with your channel partners. This presentation will give
an example of a successful end user acquisition programme,
how data was used to target more tightly, and create
closed loop lead and revenue generation programmes with
channel partners. |
11.00 am |
Break |
11.30 am |
2006-2007 UK Channel
Analysis Presented by Jack Mandard, CEO compuBase,
Research summary of gathered information on 16 000 IT
companies within the UK, these analysis present our findings
on resellers and service providers business models. Research
topics include: the different types of business structures?
How revenue is generated? Where does it come from? Which
new skills do they develop? Where do they purchase? Who
are their customers?
In 45 min, we would like to provide you with an in-depth view and understanding
about channel partners performances, evaluations and market developments in the
UK. |
12.00
pm |
How to optimise your
CRM with efficient data integration? By
Jack Mandard, CEO, compuBase
CRM and PRM software are becoming the centre of many
IT sales and marketing organisations, discover how to
increase the value of your data, optimise information
updates and measure the quality of your database. |
12.30
pm |
Luncheon |
|
Essential
to extend your business to other European or MEA countries
Every attendee will receive
the newly published EMEA ICT distribution
paper guide 2007. This 60 pages report provides
channel managers with a complete vision of the European
IT distribution through a study lead country by country.
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